How is this possible?

What’s in the energy? Who does that?

How?

Whaaaaaaa?

What are they on?

This is f*cking INSANE

PerfectTed have astounded me since day one.

Teddie and Marrissa ripped up the “challenger brand play book” with brash boldness, courage and naive intelligence.

PerfectTed’s meteoric rise is CRAZY - they’ve achieved in 1 year what most would dream of in 10 years

🍵 Won Sainsbury’s, Waitrose, Tesco, M&S, Joe and The Juice

🍵 Holland and Barrett, Planet Organic Blank Street Coffee,

🍵 Investment by Steven Bartlett, famous feature on Dragon’s Den

🍵 Patnership with The Hardest Geezer - helping him run across the length of Africa race

🍵 Scaled the team to +8 employees

When I got to the office, I can’t lie, there was this big voluptuous wallop of infection energy.

The PerfectTed team GRAFT.

We finished the pod at 8.30pm. The whole team still in the office grafting away.

Teddie and Marissa are onto a special something.

Wanna know that special something?

Monday 8am

ON THE MENU:

1. Why Teddie and Marissa have a daily writing practice and maybe you should too: Writing is Thinking. Clear Writing = Clear Thinking = Clear Leadership.
2. The Hardest Geezer Partnership Genius to Drive New Shoppers to the Tesco Meal Deal: Unlock a New Male Fitness Shopper in a Predominately Female Category
3. The “1% Friday Team Lunch” to Transform Your Brand and Level Up Your Team
4. How to Separate Yourself from your Brand "I am not Teddie founder of PerfectTed". I am Teddie and work for PerfectTed (this one really helped me)
5. Rory Sutherland’s "Framing + Perceived Value". Matcha is the input, NOT the OUTPUT. Matcha may be niche, but “Healthy Energy” is not niche. Focus on Output> Input
6. Why You Must Increase Your Surface Area - “it doesn't get easier the challenges get different”
7. Why Challenger Brands must GO BEYOND Rate of Sale (this is f*cking gold). What are your Retailers Dreams + how to spread unique customer love
8. Steven Bartlett’s ONE Vital Brand Building Lesson for FMCG Brands - “Bring people places they couldn't usually see”. We’re moving from Love Island showbiz to Entrepreneur Entertainment Industry
9. The Danger of Becoming Numb To Your Brand: “Fear knocked, faith opened, no one was there”
10. Why High Vulnerability Cultures = High Creative Cultures. Professional Vulnerability and Fun is a Superpower

Listen to the full episode here

Espresso's are powered by our brand new sponsor, Unleashed!

1. What on earth is Unleashed, I hear you asking?

Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!

2. Why Unleashed will change your life as a foodie founder?

Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.

3. The biggest brands in FMCG love love Unleashed

Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee

4. Do yourself a favour

Feel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link

Every top food and drink founder reads our newsletter: https://hungryfeast.beehiiv.com/

HUNGRY's Absolutely Bloody Marvellous Sponsors who make HUNGRY possible:

North Star: https://www.northstarbc.co.uk/

MKJ IGNITE: https://www.mkjignite.co.uk/

Big Fish: https://bigfish.co.uk/

BOWIMI: https://www.bowimi.com/

HC Consulting: https://www.hc-consulting.uk/

🤝 Let's mingle

Stalk me on LinkedIn: https://www.linkedin.com/in/daniel-pope/

Stalk me on Instagram: https://www.instagram.com/_hungry.pod/

I’m addicted to weird. the crazies. the wonderfuls. brilliantly-bizarres n brash n bonkers.

This, my friends, is an Ode to Quirk.

My friend, Dom, told me about a delicious boozer,“he said this may be the most creative pub in the world, incredible food, warmth and a David Bowie theme”

The Cartford Inn.

A pub ran by a Lancashire lass, Julie, and a Frenchman, Patrick.

Apres recording la pod Warehouse Project founder Sacha Lord, in Manc.

Tastebuds primed for a Rave of Flave.

Thick, clotting, cloying clouds and snotsodden Rain d..r…i…z..zz..i..lll.ee..dd down.

I took a haughty-naughty-little jaunty upwards to The Cartford Inn.

NEVER in my life have I experienced anything like this.

A panoply of Gastro-wank pervades the world.

General Managers believe they’re Military Generals.

Gavin (but you can call me, Gav).

River Island Rangers. Sly-Sausage-Roll-Scoffers.

Front of House-who’d rather Be-Back-on-Sofa’s.

Cartford Inn is a gorgeous antidote to taht.

For those maniacally obsessed with growth (aka moi)

This episode is a warm cuddle, a slow cuppa, a squeeze, ayy oop-ye’ll be alreet pal.

This conversation made me realise, business is about having fun. lots of fun.

ON THE MENU:

1. David Bowie: “The Only Art I’ll Ever Study, Is The Art I Can Steal”
2. You're only here for a short visit, don't worry, don't hurry and Don't forget to smell the roses
3. Why Perfection is a Thousand Little Things Done Well
4. The Quirks of Hospitality and Sometime The Greatest Things Are Not Meant To Be Understood
5. How To Find Your Ziggy Panache: Clashing Creates Genius
6. Why as Founders Must Accept The Pain of Paradise and The Battle vs. Boredom