Jen interviews Natasha Wells, founder of brand consultancy Brand Angel in Auckland, New Zealand. They discuss the importance of branding for all businesses and balancing personal and business brands. Natasha shares her journey in design and how she recognised the need to help businesses connect branding and goals. Jean and Natasha also discuss strategic partnerships and how collaborating with complementary skills can boost business growth.

Episode Highlights:

• Branding is crucial for connecting with customers and differentiating your business
• Map your customer journey to understand their needs and lead the narrative
• Invite customer feedback to build trust and move them to advocacy
• Consider strategic partnerships to fill gaps in supporting your customers
• Collaborate with experts to boost your skills and business growth

About Natasha Wells

With a background in Graphic Design and Communication and infinity with empowering others, my journey into branding was inevitable. With over two decades building brands for clients globally, I bring creativity and expertise to my work as a Brand Angel for growth-focused service businesses. My role is to help build capability and align the brand with business goals, values, and purpose. I draw on my experience as an Agency Director to bridge the gap between marketing and sales functions to ensure businesses in competitive markets establish a strong brand position and powerful connections.

✨ Find out more about Natasha here: www.thebrandangel.com

✨ Connect with Natasha on LinkedIn at www.linkedin.com/in/natasha-wells-brand-marketing

✨ Connect with Natasha on Instagram at https://www.instagram.com/designertashwells/

Connect with us

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LinkedIn: https://www.linkedin.com/company/femalefusionnetwork

Website: https://www.femalefusionnetwork.com/

Jen sits down with Nicola Taylor, a serial entrepreneur making waves in New Zealand with her fintech companies Taxi + Tax Traders. In this episode, Nicola shares invaluable insights on founding businesses with an equity mission and prioritising culture from the start.

Through her story, Nicola offers a blueprint for prioritising culture from day one. With empathy, tools, and permission-giving, entrepreneurs can build workplaces where diverse humans thrive - and in turn, where innovation and success naturally follow.

Her mission of expanding equity shows how values-aligned scaling can make a profound impact.

About Nicola Taylor

After an award-winning career in law, I co-founded Tax Traders in 2012 and Taxi in 2022. Taxi brings tax-powered working capital to all Kiwi businesses, whilst Tax Traders creates smart tools for accountants to streamline their work and see more clients benefit from the tax pooling framework. At the heart of our work is the belief that the benefits of the tax system should be available to all taxpayers and that truly great businesses are driven by purpose and have people at their heart. We are a certified B Corp, a current Inspiring Places to Work finalist and placed in the Deloitte Fast 50.

✨ Find out more about Nicola here: www.gotaxi.co.nz and www.taxtraders.co.nz

✨ Connect with Nicola on LinkedIn at https://www.linkedin.com/in/nicola-taylor-86342615/

Connect with us

Instagram: https://www.instagram.com/femalefusionnetwork

Facebook: https://www.facebook.com/FemaleFusionNetwork

YouTube: https://www.youtube.com/femalefusion

Twitter: https://www.twitter.com/FemaleFusionNet

LinkedIn: https://www.linkedin.com/company/femalefusionnetwork

Website: https://www.femalefusionnetwork.com/

Jen interviews Cath Vincent, a business consultant from New Zealand who helps small businesses stop leaking profit. Cath shares her tips for analysing your cash flow, delegating tasks, and creating a business that supports your desired lifestyle.

Episode Highlights

• Analyse your cash flow, expenses, and profit leaks using tools like Xero to gain visibility.
• Delegate tasks that you dislike or are not essential to your role to free up time and energy.
• Create an annual plan that accounts for seasonal variations in your business and personal cash flow.
• Say no to opportunities that do not fully align with your essential criteria to avoid taking on too much.
• Focus on delivering your highest value offerings exceptionally well rather than spreading yourself thin.

About Cath Vincent

Cath is an Associate at the Prime Strategies Group helping small businesses to stop leaking profit. An award-winning keynote speaker, she speaks on performance, productivity, behavioural change & leadership.

She renovated a distressed warehouse and former methamphetamine lab in the heart of Auckland City into a motivational hub called Studio 38, where she lives and works with her husband, daughter, and wire-haired fox terrier.

Studio 38 is a 50-seat venue and recording studio which hosts workshops, charity events and her broadcast TV show as well as her a women’s speaking group She Says So.

✨ Find out more about Cath here: cathvincent.com

✨ Connect with Cath on LinkedIn at https://www.linkedin.com/in/cathvincent/

Connect with us

Instagram: https://www.instagram.com/femalefusionnetwork

Facebook: https://www.facebook.com/FemaleFusionNetwork

YouTube: https://www.youtube.com/femalefusion

Twitter: https://www.twitter.com/FemaleFusionNet

LinkedIn: https://www.linkedin.com/company/femalefusionnetwork

Website: https://www.femalefusionnetwork.com/