In this episode, I chat with Leslie Danford, founder of Vitaminis, a brand offering clean, nutritional juice shots without added sugars or artificial ingredients. Leslie shares her journey from her early influences and professional background in consumer products to launching her health-focused brand during the COVID-19 pandemic. She discusses the challenges of self-funding, product development, and overcoming initial rejections from retailers through persistence and personal connections. Leslie's story highlights the importance of balancing feedback with a strong vision, and her ongoing efforts in fundraising and expanding distribution showcase the resilience needed to succeed in the competitive food and beverage industry.

HIGHLIGHTS

• Inspiration and Background: Leslie Danford's childhood and career in consumer products inspired the creation of Vitaminis. The product is a clean, nutritional juice shot without added sugars or artificial ingredients. COVID-19 pandemic challenges led her to pursue this entrepreneurial venture.

• Initial Development: Self-funded the business and gradually increased investment based on feedback. Involved family, friends, and neighbors in testing and refining the product. Balanced negative feedback with belief in her vision to improve the product.

• Challenges and Persistence: Faced capital challenges in producing and expanding the product. Emphasized the importance of persistence and hope in the entrepreneurial journey. Leveraged personal connections and grassroots marketing to overcome initial rejections from retailers.

• Retail Distribution: Successfully got Vitaminis into local stores like Fresh Thyme through networking and persistence. Highlighted the importance of personal connections over expensive social media advertising. Currently focuses on fundraising, expanding distribution, and ensuring product movement in existing stores.

RESOURCES + LINKS
Website- vitaminisbrand.com
20% off- omniform1.com
Collaboration offers- join.collabs.shopify.com
Shop on Amazon- amazon.com/Vitaminis

FOLLOW LESLIE
Instagram- instagram.com/vitaminisbrand
Facebook- facebook.com/VitaminisBrand
Tik Tok- tiktok.com/@vitaminisbrand

FOLLOW US
@quotablemediaco
@quotablemagazine

If you have any other tips or ideas leave a comment or shoot me a DM on Instagram.

Quotable: A Female Entrepreneur Podcast is the podcast by and for female entrepreneurs and business owners. For any show ideas, to submit a guest to the podcast, or if you have any questions, please visit quotablemediaco.com/podcast.

Did you love this week’s episode? Leave us a review wherever you're listening right now! Or, comment on this week’s episode’s Instagram post with how this has inspired you!

In this episode, I speak with Andrea Liebross (while I had a very snuffy nose-sorry!) about the process of transforming a vision into reality, managing fears, and her recent journey of writing a book. From the early stages of ideation to the ongoing challenges of maintaining success, this episode offers a guide to navigating the entrepreneurial landscape with resilience and strategic thinking.

HIGHLIGHTS

• Managing Fear and Taking Action: Overcoming fear involves comparing potential negative outcomes with current situations and taking proactive steps despite self-doubt.

• She Thinks Big Book: The book is organized into three parts- mindset, plan, and results. It focuses on developing a big mindset, turning that mindset into actionable plans, and managing the freedoms that come with success. Andrea explains the writing process, and what readers get from the book.

• Continuous Growth and the Next Spiral: Business growth is a spiral journey with new challenges at each level.

• Her "Runway to Freedom" Program: and how it helps navigate these challenges, with the understanding that each stage brings its own obstacles.

RESOURCES + LINKS
Order Andrea’s Book She Thinks Big!
Listen to Andrea’s podcast
All of Andrea's Links

FOLLOW ANDREA
Website - andrealiebross.com
IG - instagram.com/andrea.liebross.coaching
LinkedIn - linkedin.com/in/andrea-liebross

FOLLOW US
@quotablemediaco
@quotablemagazine
If you have any other tips or ideas leave a comment or shoot me a DM on Instagram.

Quotable: A Female Entrepreneur Podcast is the podcast by and for female entrepreneurs and business owners. For any show ideas, to submit a guest to the podcast, or if you have any questions, please visit quotablemediaco.com/podcast.

Did you love this week’s episode? Leave us a review wherever you're listening right now! Or, Comment on this week’s episode’s Instagram post with how this has inspired you!