On the surface, door-to-door sales can look like an easy job. Everyone in the pest control business will tell you that it’s harder than it looks. You need to be able to handle rejection, grab the listener’s attention, and be quick to adapt to changing circumstances. It’s about building relationships, caring for customers, and ultimately helping them to solve their problems.

That motivated John Ely to start his own pest control business in Atlanta. He knows from experience that the key to success with door-to-door sales lies in building trust with customers who initially had no intention to buy from you.

He joins us on this episode of Pest in Class to share how he helped his company ProCare Pest Control to scale by providing professional services, good sales training, and systems that work for his business.

Join us as we discuss:

• [08:16]: The importance of developing your own sales style

• [19:28]: John’s struggles and how he overcame them

• [25:31]: Why a good sales and training process is paramount

• [33:41]: John’s advice to business owners facing adversity
  

Check out these resources we mentioned during the podcast:

• ProCare Pest Control

• Field Routes
  

You can find this interview and many more by subscribing to Pest in Class on Apple Podcasts, on Spotify, or here.

Listening on a desktop & can’t see the links? Just search for Pest in Class in your favorite podcast player.

Hosted by Ausha. See ausha.co/privacy-policy for more information.

While change can be viewed with some trepidation, it’s also necessary for a company to scale effectively. Many in the pest control industry have started to realize how important it is to transition their operations to software that can make their work faster, more accurate, and more efficient.

That’s what inspired Melanie Espinola to help get her company to the next level. She understood that to make the transition, the team would have to train, learn, unlearn, and relearn several aspects of their daily work.

She joins us on this episode of Pest in Class to share how she helped General Environmental Services make the transition to software that changed the trajectory of the business and made it more successful.

Join us as we discuss:

• [09:27]: Opportunity for growth in pest control

• [18:33]: What the transition to software was like

• [30:49]: How to prepare your team for a transition

• [44:47]: Advice for those thinking of transitioning to a new software
  

Check out these resources we mentioned during the podcast:

• General Environmental Services

• Bell Labs

• Field Routes
  

You can find this interview and many more by subscribing to Pest in Class on Apple Podcasts, on Spotify, or here.

Listening on a desktop & can’t see the links? Just search for Pest in Class in your favorite podcast player.

Hosted by Ausha. See ausha.co/privacy-policy for more information.

Pest control marketing and branding can be very generic, bland, and forgettable for the most part. Many in the business don’t consider how important it is to visually communicate what your brand stands for and how you serve the wider community. Building your brand not only involves creating awareness but also rolling out marketing initiatives that are relevant, useful, entertaining, and memorable.

That’s what motivated Crystal Williams to get into marketing for pest control businesses in the first place - to inject some “zestiness” into the brands of her customers and help them stand out in a crowded market.

Crystal joins us on this episode of Pest in Class to share how Lemon Seed Marketing helps service-based businesses flourish and generate great results through differentiated marketing.

Join us as we discuss:

• [13:48]: Tips for rebranding and how business owners can tell their stories

• [20:59]: Logo vs. mascot: Which one should companies use and the benefits of each

• [28:57]: How pest control businesses should leverage social media

• [37:13]: Advice on how business owners can start creating content
  

Check out these resources we mentioned during the podcast:

• Lemon Seed Marketing

• From the Yellow Chair Podcast

• Spot On Pest Control

• Field Routes

• Spot On's Jingle
  

You can find this interview and many more by subscribing to FieldFamous on Apple Podcasts, on Spotify, or here.

Listening on a desktop & can’t see the links? Just search for FieldFamous in your favorite podcast player.

Hosted by Ausha. See ausha.co/privacy-policy for more information.