Behind every iconic watch there’s a timeless story. Welcome to A Matter of Time, a podcast by TAG Heuer. Hosted by Nicholas Biebuyck, Heritage Director at TAG Heuer, we dig into our archives to bring you untold stories of our watches and how they have influenced sport and popular culture through time. In the first season, we explore the enduring legacy of the TAG Heuer Carrera. Hop into this time machine and discover how everything is simply A Matter of Time.

Season 1: The TAG Heuer Carrera |

In our first series, we uncover the history and heritage of the iconic TAG Heuer Carrera. But before we get to the collection, we’re taking you all the way back to the 1950s. To the pre-Carrera years and the story of the legendary race that inspired the Carrera. Join your host Nicholas Biebuyck, Heritage Director at TAG Heuer, as he takes you back in time on A Matter of Time.

Image: Heuer Carrera, Reference 3336

Show notes:

0:35 The Pre-Carrera references: 2444, 3336, 2447

1:28 Carrera Panamericana: the legendary race that inspired the collection

2:54 Porsche x TAG Heuer shared history with Carrera Panamericana 

3:50 Heuer history: timekeeping and stopwatches 

4:03 Increased demand for watches after World War 2

4:20 Military watches that inspired performant wristwatches 

5:02 1950s references inspired by modern designs of the time

6:02 1959 - The year Jack Heuer joined the business

Season 1: The TAG Heuer Carrera |

In this episode, we revisit Jack Heuer’s eureka moment at the 12 Hours of Sebring endurance race in Florida, March 1962. Find out how a conversation with the parents of racing drivers Ricardo and Pedro Rodriguez inspired one of the most iconic watch collections ever created.

Image: Heuer Carrera, Reference 2447 S

Show notes:

0:50 Jack Heuer attends 12 Hours of Sebring in Florida - March 1962

2:29 First mention of the Carrera from the Rodriguez family  

3:23 Registering the ‘Carrera’ name 

3:45 1963: Arrival of the Carrera references 2447 and 3647 

4:30 Enduring features of all Carrera collections

5:00 Unique features of early models  

6:14 Late-1960s: ‘Panda’ and ‘Reverse Panda’