After almost six years, Ben has stepped away from day-to-day work on Tuple and moved to its board. Friend of the pod Aaron Francis interviews Ben about the whole beautiful, complicated, enriching experience. As a treat, the boys dive into what's next for Aaron as well.

37signals have talked a lot about how they build new features for existing products using Shape Up, where they carefully hammer the scope to avoid letting anything ever drag on for more than six weeks. But there's not a lot of information out there about how they approach new product development, where it can take over a year to actually get the first version out the door.

In this episode, Adam goes deep with Jason Fried about building and shipping their new HEY Calendar product, and whether or not Shape Up was part of that process.

Timestamps

• (00:00) - Building the HEY Calendar with Jason Fried
• (01:04) - Why build a calendar
• (04:12) - How 37signals approach new product development
• (07:30) - Deciding on scope before launch
• (13:13) - Was there a six-week version of the HEY Calendar?
• (15:38) - Deciding how much time to spend on a new product
• (17:46) - Was the HEY Calendar built using Shape Up?
• (22:20) - Working on one feature at a time vs. in parallel
• (28:47) - What cycles look like at the early beginnings of a product
• (38:49) - How a project starts
• (45:46) - Increasing surface area vs. finishing things
• (47:57) - The development process for HEY Calendar going forward

• Adam on Twitter
• Ben on Twitter
• Jason on Twitter
• Jason's walkthrough of the HEY Calendar
• HEY Calendar

In this episode, Adam and Ben sit down to evaluate how things went in 2023 in their business and personal lives. The dudes share kind of a lot in this one! More personal flavor than usual. Lots about fitness, mental health, gathering, and rascally-ness.

Timestamps

• (00:00) - Ben and Adam review 2023
• (03:17) - Ben wants to be more of a rascal
• (07:58) - Health update
• (30:06) - Ben wants to prioritize creating "gatherings"
• (39:06) - Following your intuition
• (52:49) - Tailwind Labs business review
• (01:07:37) - Productivity
• (01:20:11) - 2023 lowlights — things to improve in 2024

• Adam on Twitter
• Ben on Twitter