The System

The Proven 3-Step Formula Anyone Can Learn to Get More Leads, Book More Appointments, and Make More Sales

By: Eric Lofholm

Narrated by: Robert Plank

Contrary to the myth that you have to be a born salesman, selling is a step-by-step system that anyone can learn. In this book, renowned sales trainer Eric Lofholm distills the secrets of sales success into a simple three-step formula that has been used by more than 10,000 students over the past 14 years to get more leads, book more appointments, and make more sales. Eric shows you everything you need to go from a sales novice to a selling master, including how to overcome sales anxiety, boost your closing rate, handle objections with confidence, and leverage relationships into referrals.

Along the way, he also gives you bonus tips to improve your performance in areas like business planning, goal setting, time management, and leveraging technology to multiply your sales. For salesmen, sales trainers, and small business owners looking for an edge in today's struggling economy, this book is a must-listen.

©2014 Eric Lofholm (P)2023 Eric Lofholm

Truly a sales system

I liked how the sales process was broken down into the three elements, the inner game, meaning the mindset component of sales, the Outer gain, meaning the strategic part of sales, the what to say, how to say it, etc.: and action. I loved how Sal is service. I loved how sales is built on intention, integrity, and honesty. Overall, the book is helping me significantly!

Solid, actionable guide, though not groundbreaking

Eric Lofholm’s "The System" provides a straightforward, structured approach to selling, centered on mindset, process, and disciplined action. The material is straightforward and practical, offering scripts, techniques, and follow-up strategies that are especially useful for sales beginners and entrepreneurs. While it repeats concepts familiar to sales professionals, its simplicity and focus make it a practical reference for building consistent habits.