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B2B Video Lab

B2B Video Lab

By: Matt Milloy
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We all know we need video in our businesses, but where do you start. Get inspiration listening to expert and novice marketers explain how they are using video in their businesses.Matt Milloy Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • Getting The Right B2B Audience Using Video - B2B Lawyer Catherine Hyde
    May 25 2023
    Making video that your audience needs is a critical step for company marketers. Lawyer, Catherine Hyde rejected mainstream legal practices and set up her own, B2B specialist legal firm. Connecting with her audience using video, proved to be an epiphany. Find out what platforms she uses, how Catherine preps and what successes and fails she has had on her B2B video journey.
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    43 mins
  • B2B Video Case Study - Get Them Right With Joel Klettke
    May 16 2023
    Case Study video is one of the most valuable B2B marketing assets you can have. Joel Klettke runs the Case Study Buddy company and it's fair to say, he has some pretty great advice for anyone wanting to get a video made. Learn the structure principles and some interesting new developments in how video case studies work.
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    39 mins
  • B2B Video Gremlins - Pascalle Bergman Interview
    May 8 2023
    From the West End, through a life changing event, to a presentational expert ripping through social media. Pascalle Bergmans has an extraordinary story. Better than all of this is actionable tips to make your persona come out on B2B video. Learn common mistakes you can overcome in your company videos, online meetings or podcasts. It seems love works really well.
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    35 mins
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