In a country with over half a dozen international and local music streaming services, marketing a track requires a multi-pronged approach On this week's episode, we speak to the founder of Artiste First, the label behind surprise hit "Ishq" by Faheem Abdullah and Rauhan Malik, to find out how they tailor their strategy for each DSP in order to maximise traction. As always, we look at the key movements on the Spotify Weekly Top Songs India chart, this time for the survey published on May 3, 2024.

In a testament to her current status as the biggest pop star in the world, Taylor Swift's new single "Fortnight" has debuted higher than any other international track has in India so far this year. On this week's episode, we talk about the superfandom she enjoys on our shores, how she has managed to garner such a large following, and which other foreign acts come close to matching it. As always, we look at key movements on the Spotify Weekly Top Songs India chart, this time for the survey published on April 26, 2024.

Bollywood music is back and sitting comfortably in its old spot at the top of the charts. But this year's Hindi film hits exhibit that little has changed in terms of its sound. The segment remains dominated by remixes of recent pop hits, recreations of older smashes, "inspired" tunes and deja vu-evoking power ballads. In this episode, we examine why the film industry is so averse to taking risks, and how true evolution is always the result of constant innovation. As always, we look at the key movements on the Spotify Weekly Top Songs India chart, this time for the survey dated March 28, 2024.