• Data Gurus Podcast | Insights on Business Strategy, Mergers and Acquisitions, Market Research & Data Collection

  • By: Sima Vasa
  • Podcast
Data Gurus Podcast | Insights on Business Strategy, Mergers and Acquisitions, Market Research & Data Collection By cover art

Data Gurus Podcast | Insights on Business Strategy, Mergers and Acquisitions, Market Research & Data Collection

By: Sima Vasa
Listen for free

  • Summary

  • Welcome to the the Data Gurus Podcast! The world around us is changing faster than ever before. From automation, artificial intelligence, big data, geo-location to every aspect of how we work and live. This includes DATA. Welcome to Data Gurus Podcast… our mission is to bring you a real life perspective on what’s happening in the data industry and how successful companies and individuals in this niche navigate through the sea of change. Encouraging you to Be Bold, Be Brave and Be Fearless – Let’s navigate the Data Ecosystem together.
    Show more Show less
Episodes
  • Leading New Frontiers in Consumer Behavior and Data Science with Alex Hunt of Behaviorally

    Leading New Frontiers in Consumer Behavior and Data Science with Alex Hunt of Behaviorally
    May 21 2024
    On this episode, host Sima Vasa talks to Alex Hunt, CEO of Behaviorally, about the transformative role of technology in the market research industry and how Behaviorally leverages AI and digital tools to innovate data insights. Key Takeaways: (00:54) Technology’s inevitable impact on industries. (03:16) Alex’s shift to pioneering behavioral sciences. (05:36) Enhancing decision-making through packaging insights. (07:59) Digital methodologies boost efficiency and cut costs. (09:00) AI’s role in improving predictive accuracy. (10:27) The importance of ethical standards during change. (13:25) Developing predictive models with feedback data. (15:20) Handling organizational resistance to change. (17:32) AI’s future role in market research transformation. (19:50) Leadership aligned with technological advancements. Resources Mentioned: Behaviorally Thanks for listening to the Data Gurus podcast, brought to you by Infinity Squared. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation. #Analytics #MA #Data #Strategy #Innovation #Acquisitions #MRX #Restech
    Show more Show less
    22 mins
  • Unlocking the Secrets of Customer Satisfaction at the Point of Purchase

    Unlocking the Secrets of Customer Satisfaction at the Point of Purchase
    Apr 30 2024
    On this episode, host Sima Vasa talks with Georgina Nelson, CEO and Founder of TruRating. They delve into the transformative role of consumer feedback in retail and how Georgina’s varied career path contributed to her innovative approach to business. Key Takeaways: (01:39) Georgina’s journey from psychology to law. (03:00) Reliable consumer data is vital. (04:07) Career twists and following intuition. (06:46) Greetings in retail boost sales. (07:26) Integrating feedback with payment terminals. (09:24) Impact of store greetings on loyalty. (12:00) Ethical data use and supporting charities. (14:10) The challenges of tech in traditional retail. (17:49) TruRating’s growth and scalability. (19:48) Purpose-driven ethics in business. Resources Mentioned: TruRating Thanks for listening to the Data Gurus podcast, brought to you by Infinity Squared. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation. #Analytics #MA #Data #Strategy #Innovation #Acquisitions #MRX #Restech
    Show more Show less
    21 mins
  • Behind the Success of Field Agent with Co-Founder Rick West

    Behind the Success of Field Agent with Co-Founder Rick West
    Apr 9 2024
    On this episode, host Sima Vasa welcomes Rick West, Co-Founder and CEO of Field Agent. They delve into Rick’s journey from a significant tenure at Procter & Gamble to establishing Field Agent, a company at the forefront of retail and consumer data innovation. The discussion uncovers how Rick’s strategic use of corporate severance as seed money laid the foundation for Field Agent’s success, the company’s growth through acquisitions and the pivotal role of technology in reshaping retail analytics. Rick’s insights provide a comprehensive look at the evolution of consumer data collection and its impact on retail strategies. Key Takeaways: (02:15) Rick West reflects on the leap from Procter & Gamble to entrepreneurship. (05:40) Insight into FieldAgent’s innovative start and market impact. (11:20) Rick discusses using severance as seed money for business ventures. (15:30) Expansion of FieldAgent through strategic acquisitions and technology. (20:45) The crucial role of consumer engagement in data collection. (25:50) Adaptation of retail to technological advancements and consumer expectations. (30:10) The importance of mobile tech in enhancing retail experiences. (33:25) Rick emphasizes the value of real-time data in retail decision-making. (35:40) Looking ahead: The future of retail analytics and consumer data. Resources Mentioned: Field Agent Procter & Gamble Thanks for listening to the Data Gurus podcast, brought to you by Infinity Squared. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation. #Analytics #MA #Data #Strategy #Innovation #Acquisitions #MRX #restech
    Show more Show less
    39 mins
Economics Personal Finance
Show more Show less

What listeners say about Data Gurus Podcast | Insights on Business Strategy, Mergers and Acquisitions, Market Research & Data Collection

Average customer ratings

Reviews - Please select the tabs below to change the source of reviews.

Audible.com reviews

Amazon reviews
No Reviews are Available