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Branded

By: Larry Roberts & Sara Lohse
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  • Summary

  • Welcome to "Branded," your comprehensive guide to creative branding. We're your hosts, Larry Roberts and Sara Lohse, and together we're going to help you build a brand that sticks! Branded is your go-to source for all things related to personal branding, thought leadership, and content creation. We're here to provide practical strategies and insights to help you enhance your brand, extend your reach, and generate engaged leads. Sara spent her career in the marketing world, helping countless companies tell their stories, and Larry experienced firsthand how a powerful brand can transform your business. Branded isn't just a podcast—it's your roadmap to building your personal brand. We'll explore all aspects of personal branding, from creating a cohesive brand identity and developing a unique value proposition to mastering social media strategies and understanding SEO. We’ll also talk about what it means to be a thought leader and how you can use content creation to get your message into the world, with a focus on the importance of authenticity, consistency, and storytelling in creating a brand that resonates with your target audience. We’ll feature interviews with top industry leaders, influencers, and experts who’ll share their journeys, experiences, and secrets to standing out in a crowded marketplace. These inspiring conversations offer valuable lessons and insights that can help you navigate your own creative branding journey. We understand that building a brand isn't a one-size-fits-all process. That's why we approach each episode with a fresh perspective, exploring different strategies and tactics to help you find the approach that works best for you, your goals, and your story. Plus, we'll be answering your questions in the episodes so we can provide personalized advice for your branding challenges in real-time. Whether you're an entrepreneur, a professional looking to elevate your career, or simply someone who wants to increase your online presence, "Branded" is the podcast for you. Join us each week as we help you craft a creative brand that's not just recognizable but unforgettable. So, subscribe to "Branded" on your favorite platform and find us online at listentobranded.com.
    Copyright 2024 Branded
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Episodes
  • Open This Book: Storytelling, Thought Leadership, and Sara’s New Book

    Open This Book: Storytelling, Thought Leadership, and Sara’s New Book
    Apr 30 2024
    Welcome back to Branded: your comprehensive guide to creative branding. This episode is doubling as a celebration! Drum roll please... Sara's book is finally out! We've talked about publishing books in previous episodes, but now we're focusing on the journey and process behind Open This Book: The Art of Storytelling for Aspiring Thought Leaders. We're covering the imposter syndrome that almost derailed it, what it means to be a thought leader, and her approach to writing without a deadline in mind. Note from Sara: Thank you to everyone who supports our podcast and this book! If you want to order a copy, you'll find it here: https://a.co/d/hZEFey7 Key takeaways: 1. The Value of Personal Stories in Branding: Sara emphasizes the importance of sharing personal stories and experiences as a means to enhance and authenticate one's brand. Her book "Open This Book: The Art of Storytelling for Aspiring Thought Leaders" focuses on storytelling as a powerful tool for thought leaders to connect with their audience. 2. The Process and Challenges of Writing a Book: Both Sara and Larry discuss their individual journeys in writing and publishing their books. Sara shares insights about not rushing the writing process, allowing for inspiration, and the importance of authenticity over adhering strictly to deadlines. This contrasts with Larry’s approach, where he sees value in meeting deadlines to achieve publication goals. 3. Imposter Syndrome and Self-Perception: Sara talks about dealing with imposter syndrome, especially when stepping into roles that they previously viewed as beyond their reach, such as speaking at conferences or publishing a book. Both hosts discuss how their perceptions of being part of an "elite group" changed once they themselves became part of that group. 4. Niche Targeting in Publications and Podcasts: Both the book and the podcast highlight the importance of appealing to specific niches. Sara mentions that her book isn’t for everyone, but for those who are looking to improve their storytelling skills. This is paralleled in their podcasting approach, where they cater to specific listeners interested in personal and professional branding. 5. Role of Books in Credibility and Brand Building: We discuss how authoring a book can significantly boost your credibility and strengthen your brand, regardless of the scale of its deployment (big bookstore presence or self-publishing platforms like Amazon). We highlight that even if the book sells to a small audience, the very act of completing and publishing a book can enhance professional standing and influence. [embed]https://youtu.be/cQT0HcK7wVI?si=XocDznRJ5zT-9aP6[/embed]
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    26 mins
  • Writing for Your Brand: Using eBooks for Brand Growth and Thought Leadership

    Writing for Your Brand: Using eBooks for Brand Growth and Thought Leadership
    Apr 23 2024

    Welcome back to Branded: your comprehensive guide to creative branding.

    On this episode, we're talking about an easy way that you can grow your brand, position yourself as a thought leader, and establish your authority in your niche: ebooks!

    Publishing an ebook is not hard and we're sharing our methods for creating them. Not only do they help with SEO and credibility, they can be used to grow your email list to turn people into leads.

    • Sara's eBook Library

    Key takeaways:

    1. Ebooks as Branding Tools: Larry and Sara stress the importance of ebooks in establishing yourself as a thought leader, branding, and potentially laying the groundwork for writing full-fledged books. Ebooks can serve as authoritative pieces that associate your name with a particular subject matter.

    2. Leveraging Speaking Engagements: Both hosts have experience in integrating ebooks with their speaking engagements. They suggest using ebooks as follow-up material for audiences, providing in-depth knowledge on the topics discussed on stage. QR codes are mentioned as a great tool to distribute these ebooks during presentations.

    3. Lead Generation: Sara explains that offering free ebooks in exchange for email addresses can be a powerful lead generation tool. This method not only provides value through the ebook but also enables continued marketing through an email series to the recipients, furthering business opportunities.

    4. Content Creation with AI: Larry mentions his use of AI tools such as ChatGPT to create ebooks quickly. He describes the ease of generating outlines and full chapters, suggesting that AI can streamline writing and reduce the workload substantially, highlighting the efficiency that technology can bring to content creation.

    5. Personalization and Brand Consistency: Discussing ebook designs and themes, Sara emphasizes tailoring the content to the target audience while maintaining her voice and brand identity. Larry also talks about having consistent branding throughout his AI-proof series, thereby reinforcing brand recognition.

    Bonus Takeaway: Domain Names for Ebooks: In the wrap-up of the podcast, Sara and Larry discuss purchasing custom domain names for each ebook as a strategy to simplify the sharing process and add credibility. They emphasize the ease and potential low cost of buying domain names aligned with the ebook topics.
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    28 mins
  • Surviving Branding: The Impact of Reality Shows on Personal Brands with Survivor’s Liz Wilcox

    Surviving Branding: The Impact of Reality Shows on Personal Brands with Survivor’s Liz Wilcox
    Apr 16 2024
    Welcome back to Branded: your comprehensive guide to creative branding. We are so excited to have Liz Wilcox with us--the Fresh Princess of Email Marketing and a current contestant on season 46 of CBS's Survivor. We're talking about how her expertise in email marketing allowed her to live on an island for a month to tape the show while still having her business run smoothly and profitably. We're also asking a question that comes up often with reality television stars: how does reality TV impact a personal brand? She shares how she remained authentic throughout the experience, the negativity that has surrounded her on Reddit and Twitter, the current impacts she is seeing on her business and brand as episodes release, and the long-term impact she expects to see. Plus, the Fresh Princess of Email Marketing is giving away the secret to email success: Her Mega Email Swipe File available for download here: https://lizwilcox.ck.page/4072e76815. Key Takeaways: 1. Personal Branding on Reality TV: Liz Wilcox's experience on Survivor showcased the positive effects that reality TV can have on personal branding and business growth, as she gained new subscribers and increased attention for her business, counter to her initial concerns about a negative portrayal impacting her brand. 2. The Power of Authenticity: Liz emphasizes the importance of authenticity in brand identity, exemplifying this principle by staying true to her values and persona, even during her time off for Survivor. This authenticity has played a key role in helping her stay top of mind with her customers. 3. Resilience Against Backlash: Despite facing accusations of being a scammer and public backlash on platforms like Instagram and Reddit, Liz's true community continued to support her robustly, showing the strength of a loyal customer base and the importance of not letting criticism hinder personal and brand growth. 4. Adapting Personal Brands: Both Liz Wilcox and hosts Larry Roberts and Sara Lohse discuss evolving personal brands to cater to different audiences and to reflect growing opportunities, revealing the dynamic nature of brand management. 5. Email Marketing and Strategic Positioning: Liz's expertise in email marketing allowed her to take significant time off to fulfill a childhood dream, all while maintaining a steady income. Her strategic approach to branding, both in her business and on Survivor, is highlighted by her ability to stand out and connect with others through her marketing skills and distinctive personal style. [embed]https://www.youtube.com/watch?v=rPMh6K3s9us[/embed] About Liz Wilcox: The Fresh Princess of Email Marketing, Liz Wilcox is an Email Strategist and Keynote Speaker showing small businesses how to build online relationships, package up their “magic” and turn it into emails that people want to read and, most importantly, purchase from. Liz's Website Facebook Group Instagram
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    37 mins
Leadership Marketing Career Success Economics
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