In this first episode of 2024, Dr. Felix Bertram welcomes Dr. Neha and Marko Sarcevic, co-founders of one of Europe’s leading clinics: ShapeBy based in Sweden. The married couple and business partners set up ShapeBy with a vision to modernize the aesthetic medicine industry by making treatments safe, natural, fulfilling and socially acceptable. With two locations in Stockholm and Gottenburg, they discuss with Felix how they looked to the tech industry to successfully implement their signature Boomerang subscription, resulting in increased patient loyalty and intention, whilst also creating a unique experience and community.

In this episode, Dr. Neha and Marko Sarcevic discuss topics such as:

• Focus on the entire patient journey and create a comfortable and welcoming environment.
• Implementing a subscription model successfully to increase patient visits and loyalty
• Build personal connections with patients and tailor treatments to their individual needs
• Emphasize the importance of team alignment and effective recruiting processes
• The human connection and building relationships with patients are crucial in the field of
• Adapting to new technologies is essential in aesthetic medicine, as professionals need to find new ways to provide their services and expertise.

Follow ShapeBy: https://www.instagram.com/shapeby

Follow Felix: https://www.instagram.com/drfelixbertram

Don’t be afraid of competition – it’s actually helpful. Recognising how you can benefit from competition but also when to remove them from your radar.

In this new episode Dr. Felix sits down with Chelsey Brown in person to talk how these two key insights into competition have helped her successfully build her aesthetics business.

Chelsey Brown is the CEO of The Cosmetic Clinic; a Cosmetic Medicine Clinic business with 3 locations and 18 employees based in Ontario, Canada. With many degrees and years working as a nurse in plastic surgery under her belt, Chelsey moved into aesthetics determined to lead the movement of nurses owning their own businesses in cosmetic medicine in Canada and beyond.

In this episode, Chelsey and Felix topics, such as:

• The aesthetics landscape in Canada
• How to recognise true competition
• Niche vs full range
• Rise of conglomerate chains
• Proximal or geographical marketing
• Competitive pricing
• Danger of discounting
• Importance of branding
• How to work well with competition

Follow Chelsey: https://www.instagram.com/nursechelseythecosmeticclinic/

Follow Felix: https://www.instagram.com/drfelixbertram/

Founder & CEO of The Spa Business Coach, Erin MacNeill, brings over 20 years of invaluable experience to this episode where her and Felix discuss many invaluable tips on how to start, grow and thrive in the aesthetics business world. Her experience turning luxury hotel spas around, recovering profitability and creating great teams pathed her way to becoming a consultant who now coaches MedSpa Owners to be CEO’s vs service providers who happen to have a business.

In this episode, Eric and Felix discuss topics, such as:

• Erin’s experience in medical aesthetics
• Get to know your numbers – all the numbers
• Knowing when to make the leap to being your own boss
• Importance of a SWOT analysis before opening a new business
• How to really understand your competition
• Financial metrics and profit margins for different services
• Critical factors to consider when expanding
• Erin’s recommended compensation models for new hires
• Importance of KPIs and leadership structure when scaling your clinic
• Investing in communication and interpersonal skills when going big
• How do you raise funds 
• Erin’s advice on devices

Follow Erin:

https://www.instagram.com/thespabusinesscoach/

Follow Felix:

https://www.instagram.com/drfelixbertram/