• "Media Empires" | The Business of Newsletters, Podcasts, Creators, and Data Acquisition

  • By: Erik Torenberg
  • Podcast
"Media Empires" | The Business of Newsletters, Podcasts, Creators, and Data Acquisition By cover art

"Media Empires" | The Business of Newsletters, Podcasts, Creators, and Data Acquisition

By: Erik Torenberg
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  • Summary

  • Erik Torenberg interviews influential media creators, podcasters, newsletter writers, and media entrepreneurs to learn exactly how they built their empires. Media Empires is part of the Turpentine podcast network. To learn more: turpentine.co
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Episodes
  • Scaling Newsletter Monetization and Email-as-a-Channel with Tyler Denk, CEO & Co-Founder of Beehiiv

    Scaling Newsletter Monetization and Email-as-a-Channel with Tyler Denk, CEO & Co-Founder of Beehiiv
    May 7 2024
    Tyler Denk, co-founder and CEO of Beehiiv, joins Erik Torenberg to discuss how he came to be a part of building two media empires: Morning Brew and Beehiiv, a newsletter publishing platform which just raised a $33 Million Series B. They also discuss the market potential of email newsletters, ad networks, and successful newsletter strategies across industries. Tyler delivers a masterclass in understanding email and newsletter platforms. — SPONSORS: BEEHIIV Head to https://Beehiiv.com and use code “EMPIRES” for 20% off your first three months. — Recommended Podcast: Company Breakdowns Each episode of Company Breakdowns dives into S-1s and series B-and-beyond companies, interviewing founders and investors to break down the companies. First episode is on Rubrik - which just IPO'd. Coming up this season: Databricks, Reddit + more, Spotify: https://open.spotify.com/show/0epyYBAxLeF0PsNagdDJAJ Apple: https://podcasts.apple.com/gb/podcast/company-breakdowns/id1743119197 — LINKS: Beehiiv: https://www.beehiiv.com/ Subscribe to the Media Empires Newsletter: https://media-empires.beehiiv.com/ — X / TWITTER: @eriktorenberg (Erik) @denk_tweets (Tyler) — TIMESTAMPS: (00:00) Intro (01:00) Morning Brew & Beehiiv (03:00) Evolution of Morning Brew's business model (09:49) The genesis of Beehiiv (14:30) Sponsor shout out (16:17) Building a newsletter empire (21:09) Biggest inflection point (25:32) Leveraging newsletters for growth (28:47) Future of Beehive and email monetization (41:36) Fundraising and navigating venture (44:40) Success stories in the newsletter industry (47:47) Wrap — This show is produced by Turpentine: a network of podcasts, newsletters, and more, covering technology, business, and culture — all from the perspective of industry insiders and experts. We’re launching new shows every week, and we’re looking for industry-leading sponsors — if you think that might be you and your company, email us at erik@turpentine.co.
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    49 mins
  • John Yedinak on Finding New Verticals to Build B2B Media

    John Yedinak on Finding New Verticals to Build B2B Media
    Apr 30 2024
    John Yedinak, co-founder and president of Aging Media, joins Erik Torenberg to talk about his journey from the mortgage industry to building a powerful media company focused on the senior care sector. They explore the strategies for building a profitable media company in the B2B sector, the creator economy, and how traditional trade shows are being reimagined to engage audiences more effectively. — SPONSORS: BEEHIIV Media Empires is brought to you by Beehiiv. Head to Beehiiv, the newsletter platform built for growth, to power your own. Connect with premium brands, scale your audience, and deliver a beautiful UX that stands out in an inbox. 🐝 to https://Beehiiv.com and use code “EMPIRES” for 20% off your first three months. — Recommended Podcast: Company Breakdowns Each episode of Company Breakdowns dives into S-1s and series B-and-beyond companies, interviewing founders and investors to break down the companies. First episode is on Rubrik - which just IPO'd. Coming up this season: Databricks, Reddit + more, Spotify Apple — LINKS: Aging Media Network: http://www.agingmedia.com Subscribe to the Media Empires Newsletter: https://media-empires.beehiiv.com/ — X / TWITTER: @eriktorenberg (Erik) @jryedinak (John) — TIMESTAMPS: (00:00) Intro (00:52) John’s journey from Mortgage Industry to Media Mogul (05:17) Strategies for Growth and Diversification (10:04) Building Vertical Media from Scratch (14:46) Sponsor: Beehiiv (15:56) Team Composition and Investment in Building a Media Empire (18:21) Evolution of Business Media (29:37) Investment and Growth Strategies in the Creator Space (34:41) Data Collection and Monetization (42:24) Leveraging Creator Partnerships for Event Success (46:56) Potential of Paid Communities in Niche Markets (51:10) Podcasting Insights and the Future of Media (54:52) Wrap — This show is produced by Turpentine: a network of podcasts, newsletters, and more, covering technology, business, and culture — all from the perspective of industry insiders and experts. We’re launching new shows every week, and we’re looking for industry-leading sponsors — if you think that might be you and your company, email us at erik@turpentine.co.
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    56 mins
  • The New Media Flywheel: Content and Data with Craig Fuller of Freightwaves

    The New Media Flywheel: Content and Data with Craig Fuller of Freightwaves
    Apr 23 2024
    Craig Fuller, Founder and CEO of FreightWaves which began as a combination media company and data provider for the logistics industry, joins Erik Torenberg to discuss the evolution of FreightWaves, different media models and their scalability, and shares his thoughts on what the future of AI media will look like. — SPONSORS: BEEHIIV Head to Beehiiv, the newsletter platform built for growth, to power your own. Connect with premium brands, scale your audience, and deliver a beautiful UX that stands out in an inbox. 🐝 to https://Beehiiv.com and use code “EMPIRES” for 20% off your first three months. — Recommended Podcast: Company Breakdowns Each episode of Company Breakdowns dives into S-1s and series B-and-beyond companies, interviewing founders and investors to break down the companies. First episode is on Rubrik - which just IPO'd. Coming up this season: Databricks, Reddit + more, Spotify Apple — LINKS: FreightWaves: https://www.freightwaves.com/ Subscribe to the Media Empires Newsletter: https://media-empires.beehiiv.com/ — X / TWITTER: @eriktorenberg (Erik) @FreightAlley (Craig) — TIMESTAMPS: (00:00) Intro (00:15) The Evolution of Freight Waves (03:01) Breaking Down Media Business Models and Monetization Strategies (08:42) Complex Landscape of Media and Audience Engagement (12:35) Sponsor: Turpentine (13:26) Strategic Synergy Between Media and SaaS Businesses (17:27) Underrated Potential of Media Businesses (27:35) Opportunities and Challenges of Niche Media (29:59) Vertical Media Opportunities Across Industries (30:54) Dynamics of Media in the Supply Chain Industry (32:33) Expanding Media Ventures (33:41) Potential for Vertical Media in AI and Crypto (35:39) Critique and Future of Tech Journalism (37:34) Strategies and Challenges of Building a Vertical Media Business (43:06) Importance of Breaking News and Building Credibility (48:48) Evaluating Business Models for a New Media Venture (58:06) Wrap — This show is produced by Turpentine: a network of podcasts, newsletters, and more, covering technology, business, and culture — all from the perspective of industry insiders and experts. We’re launching new shows every week, and we’re looking for industry-leading sponsors — if you think that might be you and your company, email us at erik@turpentine.co.
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    1 hr and 1 min
Economics
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