Kids these days! In this episode of Floor 9, the Lab’s strategy team (Adam Simon and Cheslea Freitas) and partnerships team (Ryan Miller and Tom Trudeau) join forces to analyze the youngest generation on the scene and their Millennial parents. Together, the team tackles topics that include:

• Gen Alpha’s key media behaviors
• How Gen Alpha socialize digitally
• Gen Alpha as “AI natives”
• Millennials’ collaborative and overprotective parenting style
• The major concerns of Millennial parents
• The recent “no phone childhood” movement
• Key takeaways for brands looking to reach kids and parents

If you enjoyed the episode, please consider giving us a five-star review on Apple Podcast. Follow the Lab on Twitter @ipglab and on Medium for our latest insights. Thanks for listening!

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This week on Floor 9, it’s about the Vision Pro! Ryan, Adam, and Chelsea regroup on Floor 9 for an in-depth discussion of Apple’s groundbreaking “spatial computing” headset. From our team’s first impressions of trying it on, to unpacking its use cases and market implications, the Lab team is eager to share our hot takes on Vision Pro. Key topics include:

• Assessing the Vision Pro launch and initial reception - starting around 0:57
• The Lab team’s first impressions of Vision Pro - starting around 3:31
• Discussing Vision Pro’s primary use cases - starting around 7:37
• Does Vision Pro signal a computing paradigm shift? - starting around 18:57
• The entertainment value of Vision Pro - starting around 21:40
• The user experience of Vision Pro: isolating or shared? - starting around 29:24
• Vision Pro’s impact on the mixed-reality headset market - starting around 34:23
• The marketing implications of Vision Pro and brand takeaways - starting around 39:34

If you enjoyed the episode, please consider giving us a five-star review on Apple Podcast. Follow the Lab on Twitter @ipglab and on Medium for our latest insights. Thanks for listening!

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Welcome back to Floor 9! This week, your hosts Ryan and Adam are joined by Chelsea Freitas from our Strategy team to take a deep dive into the trends and themes from our latest annual Outlook report, which includes:

• Macro trends in consumer behaviors - starting at 0:42
• Life's New Beats - starting at 13:36
• The Remixed City - starting at 24:50
• The Revenge of the Monoculture - starting at 37:50
• The Expanding Experience Economy - starting at 45:48

Make sure to check out the full version of Outlook 2024 report on Medium here: https://bit.ly/LabOutlook24

If you enjoyed the episode, please consider giving us a five-star review on Apple Podcast. Follow the Lab on Twitter @ipglab and on Medium for our latest insights. Thanks for listening!

Hosted on Acast. See acast.com/privacy for more information.