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The Paper Fold

By: Evergreen Podcasts
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  • Summary

  • Get your design fix in the stationery community's only five-star paper salon, where Sarah hosts a charming mishmosh of intriguing personalities & players.
    Evergreen Podcasts 2023
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Episodes
  • Alex Gagné of Chez Gagné

    Alex Gagné of Chez Gagné
    Apr 24 2024
    No matter the brilliance of your offerings, hitting your brand stride takes time. For Alex Gagné of Chez Gagné, reaching her 10th anniversary is the ultimate validation — but that doesn't mean this fantastic founder is slowing down anytime soon. This LA house of design debuted a decade back with just letterpress cards, but has since evolved into a thriving indie lifestyle brand. Every last SKU, from Hand Job Hand Lotion to I Hate Everyone Rocks Glasses, unites beneath the Chez Gagné maxim, "If you can't make it nice, make it funny." Alex shares how she painstakingly built her house of cards, sample by sample, carefully choosing and slowly sourcing every last product expansion, from shower steamers to matches. But at the core of every sleek offering beneath the broad Chez Gagné umbrella is Alex' own story. From dating to childbirth to buying a house to divorce, all her life milestones (as well as those still to come) have been transparently translated into her product offerings. It's all in the name of connection, comfort and camaraderie — so by all means, don't miss my special sit-down with this stationery siren! Learn more about your ad choices. Visit megaphone.fm/adchoices
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    54 mins
  • Kristina Burkey of Calliope Paperie

    Kristina Burkey of Calliope Paperie
    Mar 19 2024
    Record stores have a day (April 20), independent bookstores have a day (April 27), and even independent pet stores have a day (September 28). But what about the independent card and gift shop? Thanks to my incredible guest today, now they do! Kristina Burkey of Calliope Paperie in Natick, Massachusetts, is the founder of International Stationery Store Day, celebrated the first Saturday in August. This year's is August 3. As Kristina describes it, International Stationery Store Day has a simple mission of celebrating and lifting up "the most special specialty store: the
paper shop!” Frankly, it's about time. These independent shops — typically women-owned — tirelessly and carefully curate independent stationery brands just so. It's all in the name of enabling their discerning paper nerd clienteles to discover and experience our fantastic medium off a screen, locally and in person. Unsurprisingly, this grassroots event grows bigger each year. Listen in to get involved — and help put cards and letters into the hands of those that will cherish them forever. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    49 mins
  • Lauren Miele of KushKards

    Lauren Miele of KushKards
    Feb 13 2024
    What does it mean to be a disruptor? For Lauren Miele of KushKards, it means getting people to talk about you when you are not around. And that's precisely how *I* first heard about this cannabis-tinged brand at its National Stationery Show debut in early 2020. There, KushKards distinguished itself out of the gate by winning Best New Product for its Polka Pot Gift Bag — an enormous accomplishment not just as a newbie but also a sign of the quick inroads she made in our sometimes rather traditional community. Meanwhile, Lauren didn't just bring cannabis to stationery and gifts, she also brought greeting cards to the male-dominated cannabis industry. Soon thereafter, Lauren officially entered the burgeoning sexual wellness domain by attaching vibrators instead of one-hitters to her card designs. Now Lauren spills on everything from social media strategy to troll management. To her, it's all about embracing what she is disrupting — and even becoming the niche itself. And just as she provides 'a gift with a lift' with her offerings, Lauren's path illuminates how any brand can blaze to the righteous spot it deserves. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    55 mins
Art Leadership Economics
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