Join our Discord Community: https://discord.com/invite/aHjTSBz3jH

Check us out on Youtube: https://www.youtube.com/@sasquatchbgames

In this eye-opening episode of The Indie Game Development podcast, we take a hard look at the current state of the video game industry. It's no secret that free-to-play games have been utilizing manipulation and behavioral psychology to encourage players to spend money, but what's alarming is how these tactics are seeping into AAA titles.

We delve into the mechanics behind free-to-play games and how they target different player personas to maximize profits. From achievers seeking faster progression to socializers interested in cosmetics, game designers have honed their strategies to exploit psychological triggers and turn games into addictive hobbies.

But how exactly do they accomplish this? We uncover the intricate tactics employed, from anchoring pricing to scarcity and loss aversion, all designed to break down players' defenses and encourage spending.

The shift towards free-to-play models in AAA games raises questions about the future of the industry. Can companies balance profitability with ethical game design?

The gaming industry is at a crossroads, and it will take innovative ideas and collaborative efforts to ensure a future where games are enjoyed for their creativity and entertainment value, not just their profit potential.

Join our Discord Community: https://discord.com/invite/aHjTSBz3jH

Check us out on Youtube: https://www.youtube.com/@sasquatchbgames

In this episode of The Indie Game Development podcast, we tackle a persistent myth in the industry that devlogs are only for developers, not gamers. It's a narrative many of us have bought into, myself included. But what if we've been missing the mark all along?

We dive deep into the world of indie marketing, exploring why traditional methods often fall short in a landscape oversaturated with content. Sure, making a good game is essential, but it's just the first step. Social media posts and reaching out to YouTubers and streamers help, but they're not guarantees.

What sets devlogs apart is their ability to build trust and a loyal audience over time. They offer a unique opportunity for developers to become influencers in their own right while creating their games. And contrary to popular belief, they're not just for developers.

We share stories of indie developers who have defied the odds and found success through devlogs, reaching gamers directly and building excitement around their projects. From seasoned creators to high school students, the power of authentic storytelling shines through.

So if you've ever doubted the effectiveness of devlogs or wondered if they're worth the effort, this episode is for you.

Join us as we challenge the status quo and explore how this often-overlooked marketing tool could be the key to unlocking your game's full potential.

And hey, if you're curious about our own devlogs for Samurado, check us out on Youtube!

Join our Discord Community: https://discord.com/invite/aHjTSBz3jH

Check us out on Youtube: https://www.youtube.com/@sasquatchbgames

We tackle one of the most pressing questions every game developer faces: How do you get people to not just notice, but genuinely want to play your game? The answer lies in effective marketing strategies, and the urgency to act becomes clear as we explore the growing landscape of game development.

Delving into 8 specific strategies to make your game stand out,

In this episode, of The Indie Game Development Podcast, we dive deep into the daunting reality of releasing a financially successful video game in today's market, unveiling 8 essential marketing strategies along the way. As the influx of games on platforms like Steam continues to surge, the challenge of achieving success grows steeper.

Through real-world examples, we delve into the heart of what it takes to make your game stand out in a sea of competition. From the allure of viral potential to the art of crafting captivating hooks, we explore the essence of what makes a game truly memorable.

We uncover the untapped power of influencer outreach, shedding light on how collaborating with content creators can amplify visibility and drive wishlist conversions. Additionally, we dissect the realm of paid advertising and the significance of participating in industry events like festivals and conferences.

Beyond traditional marketing avenues, we also delve into the importance of cultivating a strong online presence and the potential of personal branding as a means to forge deeper connections with your audience.

Throughout our exploration, one truth becomes clear: success in indie game development requires more than just a great game—it demands a strategic and sustained effort to navigate the intricacies of marketing in a competitive landscape.