Designing for Behavior Change (2nd Edition)

Applying Psychology and Behavioral Economics

By: Stephen Wendel

Narrated by: Danny Hughes

Designers and managers hope their products become essential for users-integrated into their lives like Instagram, Lyft, and others have become. Such deep integration isn't accidental: it's a process of careful design and iterative learning, especially for technology companies. This guide shows you how to apply behavioral science—research that supports many products—to help your users achieve their goals using your product.

In this updated edition, Stephen Wendel, head of behavioral science at Morningstar, takes you step-by-step through the process of incorporating behavioral science into product design and development. Product managers, UX and interaction designers, and data analysts will learn a simple and effective approach for identifying target users and behaviors, building the product, and gauging its effectiveness.

- Learn the three main strategies to help people change behavior

- Identify behaviors your target audience seeks to change—and obstacles that stand in their way

- Develop effective designs that are enjoyable to use

- Measure your product's impact and learn ways to improve it

- Combine behavioral science with data science to pinpoint problems and test potential solutions

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2020 Stephen Wendel (P)2023 Ascent Audio

Good overview of the discipline

Good book to understand the basics. I liked the presented framework describing the process of behavior change.

Good information but…

I have read many many books on the topic and I can honestly say I haven’t heard anything different here. Don’t get me wrong it’s great information for a beginner but not much for someone that’s already knowledgeable of behavioral psychology.