The Frictionless Experience Por arte de portada

The Frictionless Experience

De: Blue Triangle
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  • Resumen

  • Welcome to The Frictionless Experience, the podcast where we lay waste to digital friction. This podcast is for leaders who want more out of their existing online presence. Join us for conversations with innovative leaders and industry experts who refuse to settle for mediocrity in the digital realm! Get ready for practical wisdom that will transform your user's experience and help you drive maximum customer loyalty and revenue from your website and mobile app. If you're seeking advice and strategies that could only come from a community of digital experience savants, then you’ve come to the right place.

    Welcome to The Frictionless Experience!
    Blue Triangle
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Episodios
  • Embracing Data Storytelling and Personalization to Increase Revenue with Jared Miller from Kendra Scott

    Embracing Data Storytelling and Personalization to Increase Revenue with Jared Miller from Kendra Scott
    Apr 29 2024
    In this episode of The Frictionless Experience, we dive into the world of digital analytics, data-driven storytelling, and personalization with Jared Miller, Senior Director of Web Analytics and Personalization at Kendra Scott.

    Jared shares his expertise in harnessing the power of data to unveil the stories that lead to impactful digital transformations, create better user experiences, and generate incremental revenue. Discover how Kendra Scott optimizes the online shopping experience through strategic personalization, A/B testing, and a focus on creating seamless customer journeys.

    Join us as we…
    • Learn how to leverage data analytics for deeper customer insights and enhanced digital experiences.
    • Explore the importance of personalization in building customer loyalty and increasing engagement.
    • Uncover the secrets behind successful testing programs that lead to innovation and revenue gains.
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    49 m
  • Embracing Emerging Tech to Revolutionize User Experiences with Jean-Louis Hé from Yves Saint-Laurent

    Embracing Emerging Tech to Revolutionize User Experiences with Jean-Louis Hé from Yves Saint-Laurent
    Apr 15 2024
    In this episode of The Frictionless Experience, we’re joined by Jean-Louis Hé, the Director of Digital & E-Commerce at Yves Saint-Laurent (YSL) to discuss how he is revolutionizing the online experience for YSL consumers. From crafting YSL's digital storefronts to using design to bridge the physical and digital, Jean-Louis shares his unique insights on the evolution of web design, the importance of creating emotional connections through digital experiences, and the future of eCommerce.

    From hot topics like gaming, bitcoin, and NFTs to practical ideas for building trust and loyalty, this episode covers it all.

    Join us as we discuss:
    • Cutting-edge strategies for eCommerce growth
    • Integrating emerging tech with storytelling to connect with consumers
    • How brands like YSL are reshaping retail and creating seamless phygital experiences.
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    48 m
  • Quantifying the Cost of Friction in User Experience to Drive Strategic Priorities

    Quantifying the Cost of Friction in User Experience to Drive Strategic Priorities
    Apr 1 2024
    How do we place value on the frictionless experience—and, in turn, measure its true worth?

    In this week’s episode, we welcome Amir Rozenberg, who has years of experience in project management and development—and who has thought deeply about how success in designing a frictionless user experience translates through business metrics. Amir shares his thoughts on the importance of prioritizing the user experience in product development, as well as the many tangible and intangible benefits of doing so.

    Join us as we discuss:
    • Why a frictionless product is just as important as the quality of the product itself
    • How metrics representing user experience can be tied to business goals and metrics
    • What we gain from rethinking the concept of “done” and rejecting the idea of MVP (minimum viable product)
    • The importance of presenting the user experience in tangible and approachable ways
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    44 m
Marketing Economía Política y Gobierno Ciencias Sociales Ciencia
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