What you should do to successfully start working with ABM (Account Based Marketing).

Markus Ståhlberg - CEO & Co-founder at N.Rich - in B2B SaaS CEOs.

We talked about common mistakes companies do re. ABM, the importance of a well-defined ICP, how your competitors "failed customers" can be your best prospects, and much more.

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Timeline in the episode:

1:45 - Who is Markus Ståhlberg?

2:40 - N.Rich's elevator pitch.

3:50 - Five quick ones.

7:30 - Why he started N.Rich.

9:40 - External question from Peter Robson Bohm at IDkollen: "In order to benefit enough from ABM, what is your take on our ARPA, length of sales cycle and number of stakeholders per account?"

12:00 - Common mistakes companies do re. account based marketing.

22:20 - Three important things connected to a strong Go-to-Market strategy.

25:30 - N.Rich's customer's AHA-moment?

30:00 - Their best lead-generator the last 6 months.

31:50 - The best way to do outreach to Markus.

33:30 - Closing questions

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Do you want to book more meetings and increase your sales?

Automate your outreach with LinkedIn, email, phone, and automated personalized video by using Vaam.

Try Vaam for free on vaam.io.

Follow Josef Fallesen on LinkedIn: https://www.linkedin.com/in/joseffallesen/

Follow Vaam on LinkedIn: https://www.linkedin.com/company/vaam-io

Follow Vaam on Youtube: https://www.youtube.com/@vaam.io

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Markus' company N.Rich helps you start and scale your account-based motion easily without compromising on data quality and global reach.

Read more about N.Rich on: https://n.rich/

Follow Markus Ståhlberg on LinkedIn: https://www.linkedin.com/in/mstahlberg/

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The music:

Learning - Averro, AROM, Tore P

https://open.spotify.com/track/5GOQtwi7xTnEoNqHrBOWem?si=4365c043e90e4444

Hosted on Acast. See acast.com/privacy for more information.

How you get going with video for your team.

Listen to Viktor Underwood - CEO at Quickchannel - in B2B SaaS CEOs!

We discussed why you must start using video, big mistakes teams make when start using video, choosing your strategy depending on the size of deals you have, outbound as their best lead-generator, and much more.

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Timeline in the episode:

2:00 - Who is Viktor Underwood?

2:40 - Quickchannel's elevator pitch.

3:30 - Five quick ones.

8:20 - Why he joined Quickchannel

10:30 - Why should a company use video?

12:30 - Powerful metrics connected to using video.

15:20 - External question from Frida Olofsson at Flourish: "What's your best tip for getting over the threshold of starting to use video content in our marketing?"

18:25 - Big mistakes teams make when start using video.

23:45 - Top 3 things re. building a strong Go-to-Market strategy

26:30 - The best lead generator for Quickchannel the last six months.

28:00 - The best way to do outreach to Viktor.

29:40 - His favorite book: Good to Great by Jim Collins.

30:20 - His favourite life motto.

31:15 - The top things he would tell his younger self.

-

Do you want to book more meetings and increase your sales?

Automate your outreach with LinkedIn, email, phone, and automated personalized video by using Vaam.

Try Vaam for free on vaam.io.

Follow Josef Fallesen on LinkedIn: https://www.linkedin.com/in/joseffallesen/

Follow Vaam on LinkedIn: https://www.linkedin.com/company/vaam-io

Follow Vaam on Youtube: https://www.youtube.com/@vaam.io

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Viktor's company Quickchannel helps professionals working with video. A platform that's simple to use, swift, secure and fully compliant.

Read more about Quickchannel on: https://quickchannel.com/

Follow Viktor Underwood on LinkedIn: https://www.linkedin.com/in/viktorhedstrom/

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The music:

Learning - Averro, AROM, Tore P

https://open.spotify.com/track/5GOQtwi7xTnEoNqHrBOWem?si=4365c043e90e4444

Hosted on Acast. See acast.com/privacy for more information.

How you can learn about team management and high performance perspective from Formula 1.

Listen to Alexander Westlund - CEO & Co-founder of Lynes - in B2B SaaS CEOs!

We discussed taking inspo as a leader from Formula 1, the core of their success with sales outbound, outreach done in the best way, time management hacks, and much more.

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Timeline:

1:50 - Who is Alexander Westlund?

6:15 - Lynes' elevator pitch.

11:00 - How Lynes was started.

15:50 - External question from Josef's co-founder Hampus Persson at Vaam:"What's the main thing or channel that generated the best leads for you during the last 6 months?"

18:00 - Sales outbound - the things that has been their core for success.

20:50 - The best way to do outreach to Alexander.

23:50 - A topic of Alexanders' choice: Formula 1

32:20 - His best time management hacks.

36:00 - His favorite book: High output management by Andrew Grove.

37:00 - The top things he would tell his younger self.

-

Do you want to book more meetings and increase your sales?

Automate your outreach with LinkedIn, email, phone, and automated personalized video by using Vaam.

Try Vaam for free on vaam.io.

Follow Josef Fallesen on LinkedIn: https://www.linkedin.com/in/joseffallesen/

Follow Vaam on LinkedIn: https://www.linkedin.com/company/vaam-io

Follow Vaam on Youtube: https://www.youtube.com/@vaam.io

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Alexanders' company Lynes helps you unleash peak productivity with calls, messages, data, meetings and integrations that elevates your business.

Read more about Lynes on: https://lynes.io/en/

Follow Alexander Westlund on LinkedIn: https://www.linkedin.com/in/alexander-westlund/

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The music:

Learning - Averro, AROM, Tore P

https://open.spotify.com/track/5GOQtwi7xTnEoNqHrBOWem?si=4365c043e90e4444

Hosted on Acast. See acast.com/privacy for more information.