In the final episode of this 2-part series, we delved into the importance of creating company core values. Core values serve as guiding principles that uphold a business's beliefs and conduct. They're a personal and intentional promise to you, to your company, to your team and to your clients about what they can expect and depend on.

In this episode, we break down:

• The five questions to ask yourself AND your team as you begin to brainstorm potential values.
• How to narrow down and refine the values you've brainstormed
• Examples of company core values such as integrity, accountability, and respect.
• Using your core values to determine if a client or a team member are in alignment with your company.

Take action today by creating or revisiting your agency's core values, sharing them with your team, and posting them online or on your business' website to ensure consistent alignment with these values.

If you liked this week's episode, check out Part 1 of the series where we covered the difference between a mission statement and a vision statement and how to turn them into statements that truly guide your company's direction and decision-making! Listen to Episode 196 here.

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In this episode of the How She Did that Podcast, our focus is on the importance of mission and vision statements for your business. These are not just documents to be created and forgotten; they are the guiding stars for your business's direction and decision-making.

I broke down the difference between mission and vision statements and provided examples from well-known companies like Starbucks, Nordstrom, Duolingo, TikTok, IKEA, Disney, and the BBC.

I also shared practical tips on how to infuse these statements into the daily life of your business, such as:

• Post them on your company website.
• Include them in client intro and onboarding content.
• Engage your team by asking how they've lived out the mission or worked towards the vision.
• And more!

Join me next week for Part 2, as we delve into creating strong core values statements.

Head over to tashabooth.com/podcast for more resources and ways to work with me!

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In this episode of the How She Did That Podcast, I am sharing three key steps to creating the perfect agency SOP.

SOPs or Standard Operating Procedures, are an important part of creating templated systems and processes within your agency. With these guides in place, it is much easier to ensure consistency among your team as they work together and support clients.

In this episode you'll learn:

• The importance of breaking down complex processes into smaller, more manageable SOPs
• How to set up your SOPs to accommodate different learning styles
• Best practices for housing SOPs

Click here to watch a video demonstration of our SOP creation process at The Launch Guild.

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