Storytelling has become a powerful differentiator and critical tool in B2B marketing. In order to stand out in a digital world of noise, being able to connect with people is paramout. And the thing is, businesses are made up of people. The Business of Story Founder Park Howell has a very specific story framework structure he encourages businesses and companies to use for B2B marketing to stand out amongst the clutter of messaging, and he shares that framework on this Brand the Change episode.

Resources

The Innovation Economy Website: https://www.innovationeconomy.show

Sign up for The Agile Brand newsletter here: https://agilebrandguide.com/

Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/innovationeconomy/

Listen to our other podcast, The Agile Brand with Greg Kihlström: https://www.theagilebrand.show

The Innovation Economy podcast is brought to you by Arlington Economic Development: https://www.arlingtoneconomicdevelopment.com

The Innovation Economy is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Today we talk about the ABC's of Innovation with Robyn Bolton, Founder, MileZero. I don't mean the alphabet, what the ABC's refer to is the architecture, the behavior, and the culture of organizations that successfully drive innovation from within. Robyn is a passionate partner to business looking to take the nest step and this insightful conversation will surely touch on topics that seem familiar but are presented in a succinct and impactful way that can help to drive value creation in your organization.

Resources

MileZero: https://www.milezero.io/about/

The Innovation Economy Website: https://www.innovationeconomy.show

Sign up for The Agile Brand newsletter here: https://agilebrandguide.com/

Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/innovationeconomy/

Listen to our other podcast, The Agile Brand with Greg Kihlström: https://www.theagilebrand.show

The Innovation Economy podcast is brought to you by Arlington Economic Development: https://www.arlingtoneconomicdevelopment.com

The Innovation Economy is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

In this episode, we delve into the future of personal branding and the data that supports how and why one person can have more influence on trust than an entire organization. Dr. Talaya Waller is an expert on all things personal branding and she breaks down the different layers. Whether you are an influencer, a thought leader, or a subject matter expert - there are a variety of ways to position yourself and leverage your strengths, and she explains how. It doesn't matter what path you select, the one thing that is inherent in any direction is the connection that is behind the power of a product or service.

Resources

The Innovation Economy Website: https://www.innovationeconomy.show

Sign up for The Agile Brand newsletter here: https://agilebrandguide.com/

Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/innovationeconomy/

Listen to our other podcast, The Agile Brand with Greg Kihlström: https://www.theagilebrand.show

The Innovation Economy podcast is brought to you by Arlington Economic Development: https://www.arlingtoneconomicdevelopment.com

The Innovation Economy is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company