• The Drum: Marketing Stories with Diane Young

  • By: The Drum
  • Podcast
The Drum: Marketing Stories with Diane Young By cover art

The Drum: Marketing Stories with Diane Young

By: The Drum
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  • Summary

  • Every issue of The Drum's magazine is packed with insightful, interesting stories from our journalists. In this series, co-founder and CEO of The Drum Diane Young shares her favourite articles from the latest edition of the magazine.

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    Copyright The Drum
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Episodes
  • Tackling taboos through marketing

    Tackling taboos through marketing
    Aug 24 2020
    Taboos are starting to be broken by marketers - there are three award-winning examples from The Drum Marketing Awards in my Marketing Stories podcast this week.

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    7 mins
  • Reinventing roads with users and commerce in mind

    Reinventing roads with users and commerce in mind
    Aug 17 2020
    In the future, road infrastructure will give real time incentives to commuters to diversify their choices. Roads will be the centre of a data-driven ecosystem for transportation and advertising. This episode, written by Charlotte McEleny, examines why roads will need to evolve along with the cars we drive on them.

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    9 mins
  • The role of online marketplaces in the retail revolution

    The role of online marketplaces in the retail revolution
    Aug 10 2020
    This episode of Marketing Stories provides a marketing perspective on what is happening in retail. Diane Young looks at how the infrastructure supporting ecommerce is playing a big role in the retail revolution, why not sweetness and light for every type of online retailer, and why 85% of people who found a brand online recently are planning to purchase through them again.

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    9 mins
Politics & Government
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