Evelyn Lee is the founder of Practice of Architecture, a consultancy, and resource for small to medium-sized architecture and design firms. With a career that spans across various sectors, Evelyn has established herself as a forward-thinker in the realms of real estate development, architectural practice, and technology. After starting her career in architecture, she pursued an MBA, worked in the tech industry with notable names like Slack, and has been an editor and startup advisor. Her current mission is to advance the architecture industry by rethinking revenue streams and expanding services in her sector.

Episode Summary:

In this captivating episode of "Design Development," host Rens Hayes engages in a thought-provoking conversation with Evelyn Lee, a multi-faceted professional dedicated to transforming the world of architecture and design. The discussion delves into the common organizational pitfalls in the design industries and explores Evelyn's passionate efforts to innovate and improve the field of architecture through her unique blend of experience in technology and operations.

Evelyn discusses her journey from architecture into the tech world and back, bringing with her insights from outside the industry to tackle the cyclical challenges faced by architectural firms. Rens and Evelyn touch on the importance of personal branding and how being a vocal thought leader can attract opportunities for growth and development. Later, Evelyn shares her perspective on the future of architecture, emphasizing the need for the profession to evolve operationally and culturally to remain relevant and impactful.

Key Takeaways:

• Evelyn Lee's professional path highlights the importance of cross-disciplinary experience and leveraging skills from outside industries to drive change within traditional fields like architecture.
• Addressing the typical organizational flaws in architecture requires rethinking business models to create more stable revenue streams and expanded services.
• Personal branding and being proactively engaged in a professional community can lead to exciting opportunities, such as advising startups.
• The tech industry offers valuable lessons in leadership, culture building, and operational efficiency that can be applied to modernize architectural practice.
• There is a significant opportunity to elevate the role of architects in society, aiming to have them more involved in early stages of project planning and governmental decision-making

Thank you so much for listening and thank you for joining the Design Development community. Don't forget to subscribe to hear about the latest episodes dropping every Wednesday. If this episode resonated with you, share it with a friend.

Our goal is to help people in the industry identify opportunities for growth by sharing the journey of top performers. There is no one path. Success isn't a straight line. There is something to learn from everyone's story. Let's go!

Leave your thoughts in the comment and reach out if you want to be valuable guest on the show!
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Frank Lazaro is a seasoned professional whose career trajectory has spanned various technology sectors, from the early days of dial-up Internet to sophisticated applications of Artificial Intelligence (AI) in marketing. With a background in political science and technology, Frank found his true passion in marketing and the analysis of human purchasing behavior. His vast experience includes pivotal roles in tech giants like Deloitte and mobile industry leaders such as Cingular Wireless, which later became AT&T. Frank’s entrepreneurial spirit led him to found the AE Marketer, a company that assists businesses in harnessing AI for marketing and business development. He is also the author of the book “Let Me Be Frank With You,” which provides insights into corporate life and navigating office politics.

Episode Summary:

In this engaging episode of Design Development, host Rens Hayes engages in a stimulating conversation with Frank Lazaro, a distinguished AE marketer with a unique blend of political science and technology in his background. The episode is a treasure trove of insightful discussions on the evolution of marketing, the role of AI in optimizing business processes, and the psychology behind effective sales and marketing strategies.

Frank Lazaro shares his journey from a political science graduate to a marketing and product tech expert, highlighting his experiences in various industries and ultimately landing in the AE space. He emphasizes the role of AI in modern business practices and its potential to change the design, real estate development, and construction landscape. Dive into essential topics like the integration of AI in content generation, proposal efficiency, and leveraging technology to drive sales and marketing.

Key Takeaways:

• AI in Marketing: Discover how AI is revolutionizing marketing strategies, enhancing personalization, and enabling businesses to tackle mundane activities more efficiently.
• Career Journeys: Frank Lazaro’s career transition from political science to tech and marketing exemplifies the value of adaptability and continuous learning in today's dynamic job market.
• Productivity through AI: AI tools can significantly boost productivity by reducing administrative tasks, leading to increased billable hours and revenue for professional service firms.
• AI Integration: Understanding and incorporating AI into business operations is no longer an option but a necessity to stay ahead in the market.
• Content Creation with AI: AI's capability to create and edit marketing content in the user's voice can streamline and improve the efficiency of social media strategies.

Thank you so much for listening and thank you for joining the Design Development community. Don't forget to subscribe to hear about the latest episodes dropping every Wednesday. If this episode resonated with you, share it with a friend.

Our goal is to help people in the industry identify opportunities for growth by sharing the journey of top performers. There is no one path. Success isn't a straight line. There is something to learn from everyone's story. Let's go!

Leave your thoughts in the comment and reach out if you want to be valuable guest on the show!
Design Development Podcast!

Follow us on LinkedIn, Instagram & YouTube

Find out more at https://www.hayesoneill.com/podcast

Michael Tilford is a seasoned real estate development professional with over 15 years of experience in the Boston area. His expertise encompasses areas from historical tax credits to large-scale developments like 121 Seaport and Eversource's underground substation in Cambridge. Along with his business partner, Ian Hatch, Michael co-founded Fulcrum Land and Infrastructure in January 2023. The company specializes in the entitlement process for real estate development projects, aiming to leverage public benefit and private gain through thoughtful development.

Episode Summary:

In this engaging discussion on "Design Development" with host Rens Hayes, Michael Tilford takes us through his serendipitous journey from Spokane to Boston, shedding light on the intricacies of real estate development and the potential intersections of public and private interests. Having been part of renowned projects and firms, Tilford's rich narrative illustrates the evolution of his career and the prevailing dynamics of the real estate market.

Tilford shares his experience in transforming urban spaces, highlighting his tenure at Boston Properties and the innovative solutions in developing the Eversource substation project. The conversation reveals the strategic mindset required to develop infrastructure projects within dense urban landscapes and addresses the critical role of community integration in the development process. With insightful anecdotes and hard-earned wisdom, Tilford and Hayes explore how commercial real estate can contribute positively to the civic realm.

Key Takeaways:

• Michael Tilford has extensive experience in both the practical and financial aspects of real estate development, emphasizing the need for financial literacy in assessing project viability.
• The conversation uncovers the complexities of aligning public and private goals in real estate, particularly in dense urban environments like Boston's Kendall Square.
• Tilford's history with renowned projects like 121 Seaport and the Eversource substation underscores the transformative power of thoughtful urban development.
• The role of external conditions, such as the financial crisis and market cycles, greatly influences real estate development opportunities and outcomes.
• Fulcrum Land and Infrastructure, co-founded by Tilford, focuses on bridging the gap between necessary public infrastructure and private real estate development.

Thank you so much for listening and thank you for joining the Design Development community. Don't forget to subscribe to hear about the latest episodes dropping every Wednesday. If this episode resonated with you, share it with a friend.

Our goal is to help people in the industry identify opportunities for growth by sharing the journey of top performers. There is no one path. Success isn't a straight line. There is something to learn from everyone's story. Let's go!

Leave your thoughts in the comment and reach out if you want to be valuable guest on the show!
Design Development Podcast!

Follow us on LinkedIn, Instagram & YouTube

Find out more at https://www.hayesoneill.com/podcast