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Smart Rookie

By: Smart Rookie
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  • Summary

  • Brought to you by brand and strategy collaborative The Nucleus Group, Smart Rookie shines a light on remarkable lives and careers defined by wildly winding paths rather than tidy straight lines. Join us as we speak with people who are fueled by wonder, grounded in humility and, perhaps most importantly, forever having fun.

    smartrookie.substack.com
    Smart Rookie
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Episodes
  • How to Solve The Curiosity Crisis with Wonder (Live)

    How to Solve The Curiosity Crisis with Wonder (Live)
    Apr 10 2024
    Inspired by Monica Parker's Wall Street Journal best selling book, “The Power of Wonder”, we brought together a distinguished panel featuring Monica Parker, Melissa Gonzales, Andy Grover, and Dan Mazzarini to discuss how wonder, curiosity, and awe have shaped their lives and careers. Join us for this special episode recorded in front of a live studio audience in New York City's BHDM studio where we delve into the transformative effect of wonder and how it shapes how we live, engage with, and think about the world and its most pressing problems.Highlights:04:18 Exploring the Essence of Wonder with Monica Parker20:21 The Rookie Experience: Learning, Growth, and Vulnerability26:20 Embracing the Rookie Mindset: Inspirational Stories36:59 The Ultimate Cookie Debate: What's Your Favorite?39:54 A Toast to all the Smart RookiesOur MC:Kelly Hoey is the author of Build Your Dream Network: Forging Powerful Relationships In A Hyper-Connected World. She’s currently working on her second book which focuses on the unique networks women need for career success. Kelly has contributed to a variety of publications including The New York Times, Inc., Fast Company and Forbes - these and other unexpected career opportunities (such as meeting Malala) she notes, are a direct result of building a network. jkellyhoey.coAbout Our Panelists: Monica Parker is the author of the Wall Street Journal bestseller The Power of Wonder and a world-renowned speaker, writer, and authority on the future of work. Parker has spent decades helping people discover how to lead and live wonderfully. The founder of global human analytics and change consultancy HATCH, whose clients include blue-chip companies such as LinkedIn, Google, Prudential, and LEGO, Parker challenges corporate systems to advocate for more meaningful work lives. In addition to her extensive advocacy work, Parker has been an opera singer, a museum exhibition designer, a policy director, and a homicide investigator defending death row inmates. A lover of the arts, literature, and Mexican food, Parker and her family split their time between Atlanta, London, and Nice. Her wonderbringers include travel, time spent with friends, and live music.Melissa Gonzalez, a visionary leader at MG2, where she heads the MG2 Advisory Group. Melissa's journey from a Wall Street executive to an influential entrepreneur has seen her collaborate with dynamic direct-to-consumer brands and industry stalwarts. Her expertise lies in blending physical and digital realms to create immersive retail experiences, notably for companies like Nordstrom and Victoria’s Secret. As the author of "The Pop-up Paradigm," Melissa's work in generating over 200 tangible consumer experiences underscores her commitment to building authentic human connections in today's digital age. Recognized as a top executive and a voice of influence in retail, she's been featured in prominent publications and is the driving force behind the Retail Refined podcast. Beyond her professional achievements, Melissa finds inspiration in daring pursuits, like skydiving from 10,000 feet.Dan Mazzarini is an award winning designer whose work includes high profile residences, hotels, restaurants, and retail. Helping clients tell a story through the spaces, he re-imagines visual landscapes embracing a sense of theatricality and the unexpected.Andy Grover is a visionary leader who has redesigned healthcare delivery experiences. He applies his expertise in real estate, design and branding to successfully scale start-ups that combine innovative bricks-and-mortar service delivery with technology. Reference:* “Build Your Dream Network: Forging Powerful Relationships In A Hyper-Connected World” by Kelly Hoey* “The Power of Wonder: The Extraordinary Emotion That Will Change the Way You Live, Learn, and Lead” by Monica Parker. * “The Pop-up Paradigm: How Brands Build Human Connections in a Digital Age," by Melissa Gonzalez* BHDM StudioAdd Your Voice to Our Final Episode!We’re curating listener questions to include and answer in our season wrap-up. Leave us a voice memo with the biggest questions and takeaways from this season of Smart Rookie. What questions still linger for you? What do you wish we’d talked about more?Get in touch: DM us on Instagram, or send us an email, smartrookie[at]thenucleusgroup.com. Credits:* Chelsea Carlson, Podcast Art Designer* Ashley Bradford, Theme Music Artist* Sam Nash, Audio Engineer* Gabriela Acosta, Executive Producer * Jeffy Hnilicka, Event Producer* Smart Rookie is brought to you by brand and strategy collaborative, The Nucleus Group. Get full access to Smart Rookie at smartrookie.substack.com/subscribe
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    42 mins
  • Promise to Wear a New Hat with Abbi Waxman

    Promise to Wear a New Hat with Abbi Waxman
    Mar 27 2024

    Delve into the world of Abbi Waxman, a former advertising copywriter turned bestselling novelist. Abbi discusses the vitality of staying curious, humble, and fearless, whether in crafting compelling stories or navigating the twists and turns of life. She shares her personal and professional metamorphoses, highlighting the importance of collaboration, altruism, and creativity. Listeners will also get a unique behind-the-scenes look at Abbi's writing process and insights about her transition into the mystery genre.

    Highlights:

    * 01:04 The Origin Story: How a Bold Question Sparked a Career Pivot

    * 21:03 Exploring New Genres: Advertising, Novels and Mysteries

    * 25:07 A Perennial Rookie: Embracing New Beginnings

    * 27:29 The Beauty of Altruism

    * 29:07 Asking for Help and the Joy of Giving

    * 47:34 Reflections on Rookie Adventures and Future Endeavors

    * 50:07 The Value of Ideas and the Power of Patience

    About Our Guests:

    Abbi Waxman is an acclaimed author of contemporary, light-hearted fiction, with her sixth novel set to grace bookshelves in April. Born in England, she began her career working as a copywriter and then a creative director at various advertising agencies in London and New York, including an agency she founded with Smart Rookie co-host, Elizabeth Talerman. Eventually she quit advertising, had three kids and started writing books. Abbi is deeply interested in people, and in the gap between our outsides and our insides. She believes that space is where novels live, after all.

    Reference:

    * Pre-order Abbi’s upcoming book, “Christa Comes Out of Her Shell.”

    * Read Abbi’s Bestselling Books

    * Download Abbi’s Book Club Kits.

    * Learn how we use the Acorn to Oak Tree exercise in our human-centered design research on our tools page.

    We want to hear from you!

    We'd love to hear what you observed in this episode. What did this episode leave you wondering about? What did you observe and what was said or left unsaid? Leave us a voice memo, DM us on Instagram, or send us an email, smartrookie[at]thenucleusgroup.com.

    Credits:

    * Chelsea Carlson, Podcast Art Designer

    * Ashley Bradford, Theme Music Artist

    * Sam Nash, Audio Engineer

    * Gabriela Acosta, Executive Producer

    * Smart Rookie is brought to you by brand and strategy collaborative, The Nucleus Group.

    Please note that our show transcript is AI generated and may not be 100% accurate.



    Get full access to Smart Rookie at smartrookie.substack.com/subscribe
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    47 mins
  • Opening Doors to the Chiefs Kingdom (Lara Krug’s Version)

    Opening Doors to the Chiefs Kingdom (Lara Krug’s Version)
    Mar 20 2024

    What happens when pop culture and sports fandoms collide? Following the Kansas City Chiefs’ Super Bowl victory, trailblazing Chief Marketing Officer Lara Krug offers her unique perspective on the cultural zeitgeist that welcomed a swell of Swifties into their first season as football fans. We follow Lara’s career trajectory from beauty to beer to sports and learn why she believes the most successful companies hire smart rookies.

    Highlights:

    * 01:36 Navigating New Industries

    * 10:15 Re-envisioning an Established Brand

    * 15:23 Making the Leap from Beauty to Beer to Sports

    * 18:46 The Importance of Soft Skills and Continuous Learning

    * 23:13 Expanding the Fan Base: Swifties and Beyond

    * 34:06 Why Successful Companies Hire Smart Rookies

    * 45:21 The Value of Rookie Experiences and Aligning Aspirations

    About Our Guests:

    Lara is an experienced and passionate business leader with 15+ years of experience building and growing brands across multiple industries including consumer goods, alcohol, beauty and sports in both global and U.S. roles. In 2021, Lara joined the Kansas City Chiefs as the first Chief Marketing Officer and EVP of Marketing. While overseeing all aspects of marketing in the U.S. including brand strategy, fan development, content & production, events and community impact, she is also responsible for the internationalization of the club in Germany, Austria, Switzerland and Mexico.

    Prior to joining the Chiefs, she spent more than eight years in multiple marketing roles with Anheuser-Busch InBev, eventually taking over as Vice President of U.S. Marketing for Stella Artois. Before leading the national marketing efforts for Stella Artois, she oversaw AB Inbev’s regional brand portfolio, global experiential and sponsorship business and digital media partnerships. Those roles saw her develop and lead experiential platforms and campaigns around Super Bowl LIV, FIFA World Cup, the World Surfing League, UFC, Wimbledon, Tomorrowland and many more.

    Reference:

    * Chiefs Defeat 49ers, 25-22, to Secure a Second-Straight World Championship

    * Learn how we use the Acorn to Oak Tree exercise in our human-centered design research on our tools page.

    Add Your Voice to Our Final Episode!

    We’re curating listener questions to include and answer in our season wrap-up. Leave us a voice memo with the biggest questions and takeaways from this season of Smart Rookie. What questions still linger for you? What do you wish we’d talked about more?

    Get in touch: DM us on Instagram, or send us an email, smartrookie[at]thenucleusgroup.com.

    Credits:

    * Chelsea Carlson, Podcast Art Designer

    * Ashley Bradford, Theme Music Artist

    * Sam Nash, Audio Engineer

    * Gabriela Acosta, Executive Producer

    * Smart Rookie is brought to you by brand and strategy collaborative, The Nucleus Group.

    Please note that our show transcript is AI generated and may not be 100% accurate.



    Get full access to Smart Rookie at smartrookie.substack.com/subscribe
    Show more Show less
    47 mins
Art Career Success Economics
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