Nordic Waffles: From Fair to Food Hall to Freezers Across the U.S. with Founder Stine Aasland and CEO Jeremy Ely

Stine Aasland’s dream of creating a Nordic Waffle Wafflelution has come true, and that means we get to delight in sweet and savory, handheld, heart-shaped waffles all day long.

Stine, known as Norway’s Waffle Queen, came to America in 2015 with two suitcases, a waffle recipe, and a dream. On today’s show, Stine and Nordic Waffle’s CEO, Jeremy Ely, talk about everything from selling cozy, soft and thin waffles at Valleyfair to the Minnesota State Fair, to what happened when a pandemic shut down their main revenue stream, her advice to people with a business dream, and why they like to partner with companies close to home.

Stine, Jeremy and I talk about what we add to our Nordic Waffles to make them extra special.

And then Stine unexpectedly advises us on the only one ingredient she says is not very good on a Nordic waffle. And if you want to make the Scandi snack at home, Stine shares her basic Norwegian waffle recipe, which includes her two most special ingredients—cardamom and love. Get the recipes and photos on randomsweets.com.

Web: nordicwaffles.com

Where to Buy: https://www.nordicwaffles.com/locations

Email: [e-mail]

Instagram: @nordicwaffles

Facebook: Nordic Waffles

TikTok: nordicwaffles

#wafflelution

Randomsweets.com

#ourSweetMidwestLife

Website: randomsweets.com

Instagram: @potatoesandmittens

Instagram: @randomsweets

Facebook: Random Sweets

Email: [e-mail]

Also mentioned:

Kramarczuk’s

Top The Tater

Hormel Foods

Urban Growler Brewing Company

Farm Stores

Gjetost (brown cheese)

Lunds & Byerlys

Kowalski’s Markets

Cub Foods

Hy-Vee

Potluck at Rosedale Mall

Pheasant Restaurant & Lounge

DashMart