112. “Mastering Lead Strategy with Quizzes” with Tai Goodwin
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112. “Mastering Lead Strategy with Quizzes” with Tai Goodwin
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Dawn talks with Tai Goodwin, an award-winning instructional designer, author, speaker, and marketing strategist. CEO of That Marketing Team, she's a former teacher turned entrepreneur with over 20+ years of experience marketing online. Dawn and Lani talk about a lead strategy using quizzes.
In this episode…
Who is Tai and whom does she serve? (00:45).
What is the reason you would want someone to take a quiz? (1:39).
Pre-qualifying buyers through their answers (3:55).
Types of questions you ask in a quiz (6:29)
Survey vs Quiz (9:51).
What would qualify as an actual quiz versus a
prequalification survey or an estimate or filling out something just to get more information? (11:37)
How do you distribute quizzes? (14:58)
Segmentation on quizzes (17:03)
What about somebody who doesn't have their ideal client dialed in? Maybe they're either a newer business or they're offering an additional product or service that's kind of newer to that business. Are quiz is good for those. Or do you really have to be dialed in before you take this process on? (18:22)
Quizzes convert 40 to 70% people for every 100 people that come to your landing page or site (20:18)
Tai Goodwin’s Information.
Website: https://thatmarketingteam.com
Facebook: https://www.facebook.com/tai.goodwin
LinkedIn: https://www.linkedin.com/in/taigoodwin/
Instagram: https://www.instagram.com/taigoodwin/
Tiktok: https://www.tiktok.com/@taigoodwin
Facebook Group: https://www.facebook.com/groups/thatmarketingteam
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