Six Sales Skills Everyone Should Know

By: Stefanie Boyer, The Great Courses

Narrated by: Stefanie Boyer

We’ve probably all had a bad experience with someone in sales at some point. The clichés we know about the brash door-to-door vacuum cleaner salesperson or the sneaky tactics sometimes leveraged by car salespeople are not entirely unfounded.

But as Stefanie Boyer points out, sales is not about being pushy, aggressive, or unethical. In fact, you might be surprised to learn that “sales” is about nurturing, solving problems, helping, and building relationships. When you learn the right strategies to sell something, you’ll make your own life better because we are all constantly selling—whether it’s getting a promotion, working on a team project, or even just selecting the restaurant of your choice with friends.

Dr. Boyer has spent the last 20-plus years of her life selling, training, researching, and teaching. She’s identified a process that will give you the confidence you need to go after what you want in life. Over six insightful lessons, she provides tools and tips that you can use to improve any relationship you’re in. She’ll show you how to position yourself to get that raise, win people over, read the room, and turn pushback into an opportunity to succeed instead of a reason to fail.

More than anything else, though, you will learn how to get what you want by helping others.

©2023 Audible Originals, LLC (P)2023 Audible Originals, LLC

Amazing

Initially, I thought the content was meant for marketing professionals only, and I hesitated to listen. However, once I did, I really enjoyed it and found that I could apply the information to my work. It's not just for marketing - it's relevant for everyone, and I highly recommend it.

Great Tips

Even though most of this should be common sense, it's not as easy to actually implement.
There were some great points made and tips offered that I think can be useful no matter what industry you're in.

good Info

Overall good advice and reminders. I liked that she applied these sales strategies to real life, non-sale situations.

Clear and useful

So good in so many ways. Really the title says it all. Everyone should know these skills. Great tool for biz and life in general.

Basic and quick

Good pointers. A basic and short run down of sales and a bit about marketing.