Psychology of Customer Success  By  cover art

Psychology of Customer Success

By: Rachel Provan
  • Summary

  • Humans don’t think and act like computers. So why are you setting your CS strategy based solely on logic?

    Join Customer Success Expert turned Brain-based CS Leadership and Strategy Coach, Rachel Provan, each Wednesday as she pulls back the curtain on how to use Cognitive, Behavioral, and Evolutionary psychology to create positive influence with your customers, and your internal teams.


    So if you want to unlock customer-led growth, get buy-in from the C-suite, and skyrocket your career - this show is for you.

    © 2024 Psychology of Customer Success
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Episodes
  • How to "Manage Up"
    May 1 2024

    Managing up isn't what you think...

    Do you ever feel like your boss just doesn't "get it"?

    It's time to get on the same page and rebuild your working relationship from the ground up.

    This episode breaks down a new perspective on "managing up" that prioritizes collaboration and mutual consideration over power struggles.

    YOU'LL DISCOVER:

    • What managing up is and what is and what it isn't.
    • 10 concrete tactics for managing up effectively
    • How managing your team shows you how to manage up
    • How gratitude can spark a positive cycle of engagement

    Don't resign yourself to a toxic work relationship. Learn how to reset dynamics, reduce friction, and propel your career by mastering the art of managing up.

    NEW FREE RESOURCE

    The Focus Formula - How to make measurable progress on your CS Strategy every single day.

    CONNECT WITH RACHEL

    Follow at:
    LinkedIn
    Instagram

    WEBSITE

    https://provansuccess.com

    SUBMIT COMMENTS ON THE PODCAST WEBSITE

    https://psychologyofcustomersuccess.com

    WORK WITH RACHEL:

    CS Leadership Academy

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    21 mins
  • The Loyalty Trap: Are You Fooling Yourself?
    Apr 17 2024

    Are your "best customers" actually as loyal as you think?

    Or could it just be a matter of convenience?

    Join me as I talk to the brilliant Ali Cudby and she shares her insightful take on the different levels of customer loyalty, and how we can help get more of our customers to the highest level - the Lucrative Loyal!

    BY THE TIME YOU FINISH LISTENING, YOU'LL LEARN:

    • The three different tiers of customer loyalty - lazy loyals, limited loyals, and lucrative loyals
    • How to identify which type of loyal customers you have, and why that distinction is so important
    • Practical strategies for turning limited loyal customers into highly engaged, "lucrative" loyal customers
    • Why fostering authentic advocacy from your best customers is so valuable (and how to avoid the pitfalls)
    • The hidden costs of acquiring the "wrong" customers, and why it's critical to have a clear ideal customer profile


    When you finish listening, I'd love to hear your biggest takeaway from today's episode. Share it on LinkedIn and Tag me and Ali!

    Find Ali Cudby

    Alignmint for Growth
    Linkedin

    About Ali

    Ali Cudby, Founder, and CEO of Alignmint Growth Strategies, is a dynamic force in transforming businesses through intentional customer experiences. With a mission to architect superior customer interactions that drive growth, Ali's expertise lies in aligning strategy and implementation for uncontainable growth.

    As the author of the #1 bestselling book "Keep Your Customers," Ali provides a fresh perspective on customer relations, offering insights from real-world consumer behavior stories, business best practices, and CEO-led case studies. Her proven four-step MINT Method, outlined in the book, has been the cornerstone of her work at Alignmint, helping clients achieve transformational customer loyalty.

    With over 20 years of experience, Ali has honed her craft, having started in corporate planning at The New York Times Company and later delving into strategic marketing at the Golf Digest Magazine Group and Animal Planet TV Network. Her journey continued with the founding of Alignmint Growth Strategies in 2014, focusing on making a difference for small to mid-sized companies.

    Beyond her role as a business leader, Ali taught Entrepreneurship and Innovation at Purdue University, embodying her commitment to nurturing the next generation of business minds. In her podcast appearances, Ali brings a wealth of knowledge on customer experience, growth strategies, and the intersection of intentional processes and business success. With Ali, customer experience isn't just a department—it's the essence of cross-functional, intentional efforts driving businesses to new heights.

    NEW FREE RESOURCE

    The Focus Formula - How to make measurable progress on your CS Strategy every single day.

    CONNECT WITH RACHEL

    Follow at:
    LinkedIn
    Instagram

    WEBSITE

    https://provansuccess.com

    SUBMIT COMMENTS ON THE PODCAST WEBSITE

    https://psychologyofcustomersuccess.com

    WORK WITH RACHEL:

    CS Leadership Academy

    Show more Show less
    39 mins
  • The Psychology of Customer Onboarding
    Apr 10 2024

    Is your onboarding process falling flat?

    Are you struggling with low adoption rates despite your best efforts?

    It's time to rethink your approach and consider the psychology behind effective onboarding.

    Dive into the reason why traditional onboarding methods often fail and what you can do to revolutionize your onboarding process for better customer adoption.

    BY THE TIME YOU FINISH LISTENING, YOU'LL DISCOVER:

    • The crucial difference between implementation and onboarding, and why you should focus on onboarding people, not just software
    • Why long implementation times, one-size-fits-all training, and information overload can sabotage your onboarding efforts
    • The science behind the Ebbinghaus Forgetting Curve and how to combat it using spaced repetition and emotional engagement
    • How to identify the "first value" moment for your customers and why it's the true end of onboarding
    • Practical tips for creating an effective onboarding process, including kickoff calls, targeted training, and a comprehensive knowledge center

    Don't let ineffective onboarding lead to churn and disappointment. Tune in to learn how you can leverage psychology to create an onboarding experience that sets your customers up for success and long-term adoption.

    NEW FREE RESOURCE

    The Focus Formula - How to make measurable progress on your CS Strategy every single day.

    CONNECT WITH RACHEL

    Follow at:
    LinkedIn
    Instagram

    WEBSITE

    https://provansuccess.com

    SUBMIT COMMENTS ON THE PODCAST WEBSITE

    https://psychologyofcustomersuccess.com

    WORK WITH RACHEL:

    CS Leadership Academy

    Show more Show less
    29 mins

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