AMA Marketing / And with Bennie F. Johnson Por arte de portada

AMA Marketing / And with Bennie F. Johnson

De: Bennie F. Johnson
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  • Resumen

  • In a world where marketing is everything, and everything is marketing, we explore the world through the reflection of marketing. Everything can be a marketing conversation, we’ll take it one step further and explore the space at the intersection of marketing and… Join us as we explore life through a marketing lens, delving into conversations with individuals that flourish at the intersection of the unexpected. In this podcast, we’ll introduce you to the visionaries whose stories you might not have heard but are exactly the ones you need to know. Through thought-provoking conversations, we’ll unravel the challenges, triumphs, and pivotal moments that have been shaped by marketing. Each episode will be an invitation to explore opportunities that help us uncover the innovation, design, and the cutting-edge strategies that are the future of marketing. We invite you to join us as we talk with pioneering marketers, creative geniuses, and trailblazers who are revolutionizing the world around us.
    2023 American Marketing Association
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Episodios
  • Disruption, Transformative Marketing and Demarketing

    Disruption, Transformative Marketing and Demarketing
    May 22 2024
    Philip Kotler, the S. C. Johnson Distinguished Professor of International Marketing at the J. L. Kellogg School of Management at Northwestern University, joins AMA’s Bennie F. Johnson to talk about disruption in the marketing profession, why marketing should be transformative, and the value of demarketing.
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    35 m
  • Creative Endeavors and System Design

    Creative Endeavors and System Design
    Apr 24 2024
    Sean Adams, the Dean of Visual Art and Communication at the ArtCenter College of Design, joins AMA’s Bennie F. Johnson for a discussion about pushing the limits, being committed to your profession, and how branding is changing.
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    46 m
  • Value of the Platform and Business Re-Engineering

    Value of the Platform and Business Re-Engineering
    Apr 24 2024
    Ted Moser, Senior Partner at Prophet and the author of Winning Through Platforms, joins AMA’s Bennie F. Johnson to talk about his new book, Winning Through Platforms, why the platform is a great company equalizer, and finding the thing you’re passionate about.
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    31 m
Gestión Marketing Economía Política y Gobierno
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