In Episode 33 of the Kindred Spirits Podcast, hosts Maddy and Melissa sit down with Stacey Levine.

Stacey Levine is a Brand Marketing + Communications Consultant based in NYC. She helps beauty brands bring their marketing and communications strategies to life, helping them define what makes them unique and strategize how to make a splash. Stacey brings deep insights into the beauty industry, a passion for clean + sustainable brands, and years of experience with D2C and retail.

The conversation delves into the growing importance of sustainability and inclusivity in the beauty industry, with Stacey providing valuable insights on how brands can approach these issues strategically. From setting achievable yet ambitious sustainability goals to incorporating inclusive product lines and campaigns, Stacey offers practical tips and real-world examples.

Additionally, Stacey discusses the role of consumers in driving sustainable and inclusive practices, the challenges brands face in communicating these efforts effectively, and the exciting innovations happening in the industry to cater to a wider range of consumers.

Whether you're a beauty enthusiast, a marketing professional, or simply interested in the intersection of business and social responsibility, this episode promises to be an informative and thought-provoking listen.

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Please welcome Mia Zee to the Kindred Spirits Podcast, Episode 32!

Mia Zee is an accomplished brand builder, specializing in launching high growth consumer brands. Mia has an established track record, leading marketing at RE/DONE, an apparel brand that grew from zero to $20 million and Versed, the #1 clean skincare brand in the mass channel.

In 2023, Mia partnered with Emma Gerber to launch Claudent, a women’s apparel brand built for and around the sun. Utilizing the most premium UPF-rated fabrics, Claudent pieces allow the wearer to indulge themselves outside, free of worry about the negative impacts of UV exposure.

Time stamps:

00:55 The Birth of Claudent: A Sun Protective Apparel Brand

01:21 Mia's Career Journey and the Role of Social Media

03:33 The Personal Story Behind Claudent

04:28 The Challenges of Sun Protection and the Need for UPF Apparel

10:17 Working with a Co-founder

13:12 The Future of Claudent: Expansion and New Collections

15:55 Marketing Strategies and Building a Community

19:07 The Realities of Entrepreneurship and Building a Brand

Claudent Website

Mia's LinkedIn

Mia's Instagram

Mia's TikTok

Connect with Kindred Spirits Podcast:

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Connect with Madeleine Matson Smith on ⁠⁠⁠⁠LinkedIn ⁠⁠⁠⁠

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In this episode of the Kindred Spirits Podcast, hosts Maddy & Melissa delve into an inspiring conversation with Lily Geiger, the Founder and CEO of Figlia, a non-alcoholic aperitif beverage brand.

Born from Lily's personal experiences with an alcoholic parent and a desire to offer better choices for those abstaining from alcohol, Figlia represents a movement towards more inclusive and honest discussions around alcohol consumption.

The episode covers Lily's background in marketing, her entrepreneurial journey during the pandemic, and the challenges of starting a business in the beverage industry.

Drawing from personal motivation and aiming to support the sober community, Lily highlights the importance of storytelling, community feedback, and creating a product driven by genuine passion.

The discussion also explores the growing non-alcoholic beverage market, the significance of personal support systems for entrepreneurs, and advice for those looking to start their ventures.

Lily's story is a testament to resilience, the power of purpose-driven business, and the expanding landscape of options for individuals choosing to live alcohol-free.

Timestamps:

01:24 Lily's Journey to Starting Figlia

02:52 The Challenges of Starting a Beverage Company

05:04 The Motivation Behind Figlia

07:08 The Process of Creating Figlia's Flavor

09:35 Marketing Strategies and Building a Community

11:49 The Rise of Non-Alcoholic Retailers

13:34 The Shift Towards Non-Alcoholic Consumption

14:22 Botanicals in Non-Alcoholic Drinks

16:15 The Challenges of Entrepreneurship

18:09 The Importance of Supportive Relationships

18:35 Finding Your Kindred Spirit

20:25 Where to Find Figlia Drinks

Figlia Website

Figlia Instagram

Connect with Lily Geiger

Connect with Kindred Spirits Podcast:

⁠⁠⁠Website⁠⁠⁠

⁠⁠⁠LinkedIn⁠⁠⁠

⁠⁠⁠Instagram⁠⁠⁠

⁠⁠⁠TikTok⁠⁠⁠

Connect with Madeleine Matson Smith on ⁠⁠⁠LinkedIn ⁠⁠⁠

Connect with Melissa Jaalaid on ⁠⁠LinkedIn⁠