• Earning by Design: Graphic Design, Freelancing, Business Marketing Strategies

  • By: 4 The Creatives
  • Podcast
Earning by Design: Graphic Design, Freelancing, Business Marketing Strategies By cover art

Earning by Design: Graphic Design, Freelancing, Business Marketing Strategies

By: 4 The Creatives
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  • Summary

  • Welcome to Earning by Design, the podcast that helps you turn your passion for graphic design into a profitable freelance business. I'm Lauren Gonzalez, and 8 years ago, I left my job as an in-house graphic designer to start my own design business. But the journey wasn't always smooth sailing. I faced challenges with finding clients, pricing projects, and achieving consistency in my income. After a lot of trial and error, I discovered the strategies and insights that helped me build a successful six-figure design business from scratch. A business that lets me work on my own schedule, spend more time with my family and only design for clients that excite me and pay me well.In this podcast, I'll be sharing those hard-earned insights and actionable strategies with you. Whether you are new to freelancing or are looking to grow your freelance design business to live life on your own terms, then this podcast is for you. Join me as we dive in and discover how you can turn your passion for design into a profitable and fulfilling freelance business.

    My website: https://4thecreatives.com
    © 2024 Earning by Design: Graphic Design, Freelancing, Business Marketing Strategies
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Episodes
  • Ep. 20: This is Why Freelance Graphic Designers Quit

    Ep. 20: This is Why Freelance Graphic Designers Quit
    May 6 2024

    Text us your questions, and we'll address them in the show!

    In today’s episode, we’re diving into the critical reason why freelancers give up, as well as how to generate client referrals and recurring business, which are pivotal indicators of your business’s maturity.

    I’ll share my insights on how to cultivate relationships that not only last but also help propel your business forward through consistent income and client loyalty. If you feel your job isn’t delivering what you expected, and you want someone to demystify what separates successful designers from those who throw in the towel too soon, then you won’t want to miss this episode.


    CONNECT WITH ME!

    Website: https://4thecreatives.com

    YouTube: https://www.youtube.com/4thecreatives

    Instagram: https://www.instagram.com/4thecreatives/
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    20 mins
  • Ep 19: Should You Use “I” or “We” on Your Graphic Design Website?

    Ep 19: Should You Use “I” or “We” on Your Graphic Design Website?
    Apr 29 2024

    Text us your questions, and we'll address them in the show!

    Embarking on my own business adventure, I faced the classic conundrum many freelance designers encounter—choosing between the singular "I" or the collective "we" to describe my business and services. In this episode, I share the evolution of my brand, from the solo-run Elyse Designs to Principium Studio, and how this choice impacted not just branding but also client interactions. My personal journey underscores the importance of aligning language with business structure and vision.

    Whether you're flying solo or dreaming of an agency, this discussion provides the necessary insights to guide you through the intricacies of self-representation in the graphic design industry.


    CONNECT WITH ME!

    Website: https://4thecreatives.com

    YouTube: https://www.youtube.com/4thecreatives

    Instagram: https://www.instagram.com/4thecreatives/
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    9 mins
  • Ep. 18: How to Increase Your Value + Profit as a Graphic Designer

    Ep. 18: How to Increase Your Value + Profit as a Graphic Designer
    Apr 22 2024

    Text us your questions, and we'll address them in the show!

    In this episode of Earning by Design, Lauren delves into crucial questions surrounding the graphic design industry's value and profitability. Joined by her husband and business partner Rodrigo, they explore strategies for graphic designers to enhance their market value and profit beyond basic design skills. From understanding the importance of experience and skill diversification to discussing the effectiveness of advertising for designers, they provide insightful perspectives and practical advice. Furthermore, they dissect high-value problems graphic designers can solve to increase their profitability, offering real-world examples from industries like weddings and real estate. Tune in for a value-packed episode that delves deep into how to elevate your value as a graphic designer.


    CONNECT WITH ME!

    Website: https://4thecreatives.com

    YouTube: https://www.youtube.com/4thecreatives

    Instagram: https://www.instagram.com/4thecreatives/
    Show more Show less
    33 mins
Art Leadership Career Success Economics
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