• NABA - Innovation Stories

  • By: NABA
  • Podcast
NABA - Innovation Stories By cover art

NABA - Innovation Stories

By: NABA
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  • Summary

  • NABA meets CEOs, Founders, and Presidents of companies who will share stories of new ideas and changes, of technology and creativity. Sustainability and Social Impact, AI, Blockchain, Digital Transformation, Space Economy: a podcast that narrates innovation through the voices of those who have brought it to life.
    Copyright NABA
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Episodes
  • Focus on creativity

    Focus on creativity
    May 22 2024
    Annamaria Testa is the special guest of a new episode of Naba Innovation Stories. The focus is on creativity and its infinite nuances - which then build the world we live in. Testa, author of the essay "La trama lucente" reminds us how, after all, creativity represents the greatest factor of change, the expression of intelligence that allows us to adapt to the environment, as well as making us who we are. Creativity, as the communication consultant, journalist, essayist confirms, is the indispensable premise of innovation, a human thought that becomes real in an insight or invention. In the episode, in which Testa also discusses relevant themes such as artificial intelligence and the disruptive power of women, it emerges how creativity is a psychological and individual phenomenon that "happens" in our own minds, or in the minds of groups of people with whom we find ourselves sharing ideas and thoughts.
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    21 mins
  • Inclusion, creativity and innovation in big companies

    Inclusion, creativity and innovation in big companies
    May 15 2024
    In her 20+ years career Italian manager Silvana Toppi has worked with ease in finance, M&A, supply chain, digital transformation and much more, sharing her talents with the relevant multinationals she has worked with, with significant roles also as CFO. In her interview with NABA INNOVATION STORIES Silvana Toppi opens up across the board about all that being a woman in business at high management levels entails, with a major focus on diversity: it is impossible, according to Toppi, to work without inclusion. And talking about impact for women is not pleonastic, in the manager's vision: it is necessary.
    At the time of the interview, Toppi held an important management role at HP. She is currently Group Head of Digital Administration, Finance & Control at A2A.
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    26 mins
  • The importance of being humans

    The importance of being humans
    May 2 2024
    Giuseppe Mastromatteo is a photographer, artist, president and Chief Creative Officer of Ogilvy Italia, among the most influent companies in advertising. With Mastromatteo, who is also vice president of ADCI, the association of Italian art directors, the episode of Naba Innovation Stories explores different nuances of creativity. The artist and creative director tells his story from the beginnings of his career to his most important achievements, sharing an original point of view on communication and the world of work, creative but not only. Mastromatteo focuses on how the exchanges between human beings, the interactions, are the ones that "provoke" the strongest ideas; he also believes that looking into someone's eyes as they talk to you about their understanding of creativity is more important than evaluating their portfolio.
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    23 mins
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