In this episode of the #SoMeInsights Podcast, Dante Licona and Matthias Lüfkens talk to Pablo Pérez Armenteros, the Team Leader for Audiovisual, Design & web at @EUIPO, the European Union Intellectual Property Office. Pablo is a social media pioneer. He spent considerable time in the Brussels corridors, where he served as the Head of Social Media for the European Commission for several years. He shared how his work is about making IP content relatable and useful for the public. Pablo is passionate about football, communications and history. Many of his viral tweets showcase the work of the EU. Social Media Insights is the platform for conversations with the professionals behind social media accounts of organizations, governments, and executives. SoMe Insights, the podcast, is co-hosted by Dante Licona, a social media strategist and consultant based in Geneva, and Matthias Lüfkens, founder of DigiTips.

In this episode of the #SoMeInsights Podcast, Dante Licona and Matthias Lüfkens talk to Kristina Belikova, the Communications Adviser to the President of Lithuania. A former journalist and diplomat, she has been supporting President Gitanas Nausėda #DigitalDiplomacy communications since 2019. Kristina shared insights on how #Lithuania - a relatively small country - stands out on #SocialMedia thanks to their sharp and timely communications. Please follow Kristina on: X/Twitter: / belikovaonair LinkedIn: / kristinabelikova Social Media Insights is the platform for conversations with the professionals behind social media accounts of organizations, governments, and executives. SoMe Insights, the podcast, is co-hosted by Dante Licona, a social media strategist and consultant based in Geneva, and Matthias Lüfkens, founder of DigiTips.

In this episode of the #SoMeInsights Podcast, Dante Licona and Matthias Lüfkens talk to Céline Schmitt, a humanitarian communicator. She recently served as the spokesperson in Paris for UNHCR —the UN Refugee Agency— and is now their Strategic Partnerships Advisor in Kabul, Afghanistan. Céline was recognized as a "LinkedIn Top Voice" and in this conversation she shared insights into how she built her audience on the platform.

She explained what are the differences for tailoring messaging for anglophone and francophone audiences, and she had sound advice for students and people that want to pursue a humanitarian career: don't give up! Social Media Insights is the platform for conversations with the professionals behind social media accounts of organizations, governments, and executives. SoMe Insights, the podcast, is co-hosted by Dante Licona, a social media strategist and consultant based in Geneva, and Matthias Lüfkens, founder of DigiTips.