So much out there on getting more clients, but once you reach a certain stage in business getting to consistent $10/$15k months, it's about client retention and this is where I think a lot of designers are leaving money on the table. If you want to increase your revenue without constantly onboarding new clients, this episode is going to have a lot of really good takeaways for you.

Timestamps:

• 00:00 Importance of client retention through retainers.
• 05:58 Implementing passive income, allowing clients to return.
• 08:15 Build client relationships, prioritize systems and processes.
• 10:43 Listen to client needs, create easy offer.
• 14:28 Templates streamline business for efficient, profitable success.
• 21:37 Listen to clients, offer premium services, educate.
• 25:20 Delegate design work, hire graphic designer eventually.
• 28:50 Build passive income with multiple client projects.

Join Linzay and I as we unpack the real deal about maternity leave for creative entrepreneurs. Our guest is sharing everything from tweaks to your business model that can keep the cash flowing, to navigating the emotional rollercoaster of postpartum.

Linzay Davis is a Parental Leave Expert helping parents navigate parental leave in the US through her business, The Park Consulting.

Timestamps:

• 00:00 Writer had bad parental leave experience. HR background.
• 05:34 FMLA standard of 12 weeks is arbitrary.
• 07:45 Prepare for change, seek help for postpartum.
• 11:45 Options for paid leave for entrepreneurs explained.
• 15:16 Therapists creating passive income during time off.
• 19:03 Redefine your purpose and embrace freedom.
• 22:28 Struggle of balancing work and childcare. Overwhelming.
• 24:35 Focusing on engaging fully in work and family.
• 28:03 Plan ahead, be open to unexpected changes.
• 32:18 Making fun of mom's busy schedule.
• 34:10 Prepare early for time off, involve spouses.
• 38:14 US laws for entrepreneurs and pregnant workers.
• 39:57 Employer obligations for breastfeeding moms, legal advice.
• 43:22 Entrepreneurial flexibility empowers work-life balance.

In this episode of "Behind the Design Podcast", hosted by Olivia Austin, we get an inspiring glimpse into the colorful world of Nicole Goldfarb, the creative CEO of Nixie, and her journey into the business of joy-infusing design.

Nicole Goldfarb is a color-loving creative whose eye-catching illustrations radiate a playful energy that is synonymous with joy. With a signature blend of lively hues, bold shapes and funky typography, her mission is to inspire a life full of fun by making the most out of every day. Nicole believes life is so much more fun when you lean into the things that make you truly happy, so she created Nixie, a brand toting a colorful curation of art and lifestyle goods. Color is her love language, summer is her muse, design is her passion, and the beach is her happy place. Nicole is currently catching rays and making waves in Venice, CA.

Timestamps:

• 00:00 Olivia Austin, brand designer, strategist, business coach.
• 04:10 Worked in freelance creative agency, then started selling art.
• 06:40 Struggling between job and passion leads breakthrough.
• 12:24 Preparing to move, given different feedback related.
• 15:27 Launching collection with colorful and cute items.
• 18:58 Finding joy in small, creative moments daily.
• 21:20 Finding inspiration in world, city, nature.
• 23:06 Create, sketch, and let ideas simmer.
• 27:22 Adapting and taking breaks to enhance productivity.
• 31:19 Be open to different creative opportunities.
• 35:42 Excited about expanding party accessories with Nixie.
• 38:07 Podcast host offering guidance and resources. Follow!