This week, I sat down with the brilliant (and brilliantly humble) Jim Lee—President of Crunch Labs—to talk about what it really takes to build a brand that doesn’t just go viral, but sticks.

We cover creator-led growth, product design that drives retention, the future of STEM education, and why customer experience starts way before someone hits “buy.”

Plus, Jim shares how Crunch Labs turns YouTube magic into meaningful learning for kids (think: flywheels, diplomas, and a robot that teaches you to code), what it’s like working with Mark Rober, and why they’re building a free science curriculum that could change classrooms across the country.

If you’re building a subscription brand, running CX, or just trying to connect your content to your customer—this episode is full of takeaways you can actually run with.

🎧 Listen now for tips on retention, product storytelling, and why real brand magic happens after the unboxing

📲 Follow Jim:

LinkedIn: linkedin.com/in/jimelee/

Instagram: @jim.e.lee

📲 Follow CrunchLabs:

Website: crunchlabs.com

Instagram: @crunchlabs

👋 Enjoying Above the Fold?

Keep the insights coming by subscribing to my newsletter, Sunday Postcards. Each week, I share tips, stories, and strategies that help you unlock the secrets to brand success. Written from my experience in the marketing world, it’s your go-to source for staying ahead of the curve. Subscribe at www.sundaypostcards.co and join the community!

Connect with Jess on:

LinkedIn: linkedin.com/in/jess-cervellon

Twitter: x.com/jesscervellon

Instagram: instagram.com/jess.cervellon

This week, I sat down with two of the sharpest minds in the retention and CX space to talk about what really drives long-term loyalty—especially in the skincare and wellness world.

We get into subscriptions, lifecycle marketing, cancelation logic, and why the prettiest packaging in the world won’t save you from bad UX. AJ shares how U Beauty builds obsession-worthy routines (with zero fluff) and Nikki breaks down why your “other” cancel reason is a goldmine of insight.

If you’re building a brand with high repeat potential, scaling retention ops, or just tired of running in circles with your post-purchase strategy—this one’s a must-listen.

🎧 Listen now on flexible CX, smarter subs, and retention that actually hits.

📲 Follow Nikki:

LinkedIn: linkedin.com/in/nikkitooman/

Instagram: @nikkdoll

📲 Follow AJ:

LinkedIn: linkedin.com/in/aj-patel-ecommerce/

📲 Follow U Beauty:

Website: ubeauty.com

Instagram: @ubeauty

📲 Follow Sticky Digital:

Website: stickydigital.io

Instagram: @stickydigital

📢 Big shoutout to Recharge for letting us run wild at ChargeX for this episode!

👋 Enjoying Above the Fold?

Keep the insights coming by subscribing to my newsletter, Sunday Postcards. Each week, I share tips, stories, and strategies that help you unlock the secrets to brand success. Written from my experience in the marketing world, it’s your go-to source for staying ahead of the curve. Subscribe at www.sundaypostcards.co and join the community!

Connect with Jess on:

LinkedIn: linkedin.com/in/jess-cervellon

Twitter: x.com/jesscervellon

Instagram: instagram.com/jess.cervellon

This week on After Hours, I caught up with Nate Rosen—founder of Express Checkout and snack industry insider—to talk about what’s really going on in CPG right now.

We get into what’s changing with funding, why retail isn’t a guaranteed win, and what makes or breaks a brand in today’s market. Nate shares honest takes on hydration hype, TikTok Shop chaos, and the difference between creators who build legit brands vs. those just slapping their name on a label.

Plus, we unpack what makes a good modern retail brand (hint: it’s not just pretty packaging) and why knowing your margins is still the most underrated skill in CPG.

If you’re building a product, running a brand, or trying to stay ahead of the trends in food, wellness, and consumer behavior, this convo is packed with insight you can actually use.

🎧 Listen now for takes on product-market fit, retail strategy, and why not everyone needs to start a brand.

📲 Follow Nate:

Instagram: @nate__rosen

LinkedIn: linkedin.com/in/nathaniel-rosen/

📲 Follow Express Checkout:

Instagram: @expresscheckout

LinkedIn: linkedin.com/company/express-checkout-news/

Website: expresscheckout.substack.com

👋 Enjoying Above the Fold?

Keep the insights coming by subscribing to my newsletter, Sunday Postcards. Each week, I share tips, stories, and strategies that help you unlock the secrets to brand success. Written from my experience in the marketing world, it’s your go-to source for staying ahead of the curve. Subscribe at www.sundaypostcards.co and join the community!

Connect with Jess on:

LinkedIn: linkedin.com/in/jess-cervellon

Twitter: x.com/jesscervellon

Instagram: instagram.com/jess.cervellon