EARN TRUST By Changing Selling Into Helping

Practical Tips for Client Development & Networking

De: James Barratt

Narrado por: Virtual Voice

In my career, I’ve learned the importance of earning trust and how one of the ways to attain it is by giving help to others. HELP: the origin of the word has such meanings as to support, to benefit, to do good, to cure. I like to think of HELP as standing for How to Eliminate Life’s Problems. That philosophy has worked for me, and I think it is good advice for others, no matter your profession or career. Some problems and situations covered in this book are ones most professionals contend with, including: • Just not enough time to do what needs to be done. • Being uncomfortable/unsure about how to interact with clients in a business development setting. • Client discussions about your competition and how you are different. • Overcoming complacency or just plain laziness. • Handling the confusion resulting from a crisis or confrontation. • Uncertainty about a direction or action to take. This is a business book, and it’s about furthering your career which presumably, and naturally also means making more money and becoming more secure professionally. Within this book, I use HELP as a means by which you discover how it—helping—is an excellent path to earning trust, and that is a cornerstone to better ‘selling.’ It is a guidebook for mid-career and experienced professionals to create a valuable network and develop new business opportunities for themselves and the companies that employ them. --Jim Barratt