In this episode of the To The Root Podcast, join Robyn Spangler R.D. and special guest Cierra Robbins, a seasoned dietitian, as they delve into the art of targeted marketing for content conversion. Cierra shares invaluable insights on tailoring products to specific demographics through niche specificity and understanding ideal clients' needs. Discover the four key strategies for boosting content conversion rates, including niche clarity, engaging hooks, diverse content formats, and data-driven optimization. Learn how to observe engagement trends, leverage personal insights, and maintain consistency in brand messaging across platforms. Don't miss out on maximizing your marketing efforts - listen now!

Join us inside FNPI - Doors closing soon! https://www.fnpinstitute.com/application

Highlights:

• Importance of niche specificity in selling products to specific demographics
• 4 marketing strategies for improving content conversion rates:
• Niche clarity
• Engaging hooks
• Diverse content formats
• Data analysis for optimization
• Tailoring content to resonate with ideal clients and testing various styles over time
• Effective messaging repetition to communicate with potential clients
• Actionable steps for refining niche targeting, creating compelling hooks, and diversifying content presentation methods
• Maintaining consistency in conveying brand messaging across platforms for enhanced marketing efforts

Connect with Robyn:
Instagram: @nutritionbyrobyn and @fnpinstitute

Website: https://www.fnpinstitute.com/

Connect with Cierra Robbins:

Instagram: https://www.instagram.com/sell.with.cierra/

LinkedIn: https://www.linkedin.com/in/cierrarobbins/

In this episode of the To The Root Podcast, Robyn Spangler R.D. shares her journey of scaling her business to 6 figures in just one year. From shifting from hourly rates to selling packages to investing in business coaching and continually refining her clinical craft, Robyn unveils the pivotal decisions that propelled her business growth. She emphasizes the significance of providing consistent value, investing in business coaching, and continuously refining clinical skills. Ready to take your business to the next level? Tune in now!

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Highlights:

• The six key decisions and strategies for scaling a business to 6 figures.
• First key decision: shifting from hourly rates to selling packages for services.
• Second key decision: Increasing rates and transitioning to high-ticket pricing.
• Third key decision: hiring an admin assistant to delegate tasks and free up time.
• Fourth key decision: providing value consistently, primarily through Instagram content.
• Fifth key decision: hiring a business coach to learn marketing strategies and develop profitable offers.
• Sixth key decision: Robyn continuing to refine her clinical skills and gain confidence in her ability to help clients.

Connect with Robyn:

Instagram: @nutritionbyrobyn and @fnpinstitute

Website: https://www.fnpinstitute.com/

In this episode of the To The Root Podcast, Robyn Spangler, R.D., delves into the world of entrepreneurship with her very first guest, Erin Kenny, a registered dietitian and the founder and CEO of the Celiac Space who specializes in celiac disease and gut disorders. They explore the journey of building a business from a passion project to a thriving venture. Erin shares her insights on overcoming challenges, making informed hiring decisions, and maintaining work-life balance post-motherhood.

Discover how Erin navigates seasonal business variations, leverages innovative solutions for revenue diversification, and aligns maternal responsibilities with professional commitments. Gain valuable insights into mindful decision-making processes crucial for sustained success in diverse entrepreneurial landscapes. Tune in now!

Highlights:

• Exploring key terms like functional health and entrepreneurship alongside discussions on chronic disease rates and insurance-based services.
• Addressing challenges such as overcoming medical system limitations and managing burnout, with solutions including strategic hiring and business metric understanding.
• Delving into financial strategies, scaling practices, and adapting strategies based on data for business growth.
• Balancing work and personal life, navigating motherhood in business, and effective task delegation and hiring for flexibility and maternity planning.

Join us inside FNPI - Doors closing soon! https://www.fnpinstitute.com/application

Connect with Robyn:

Instagram: @nutritionbyrobyn and @fnpinstitute

Website: https://www.fnpinstitute.com/

Connect with Erin:
Website: Celiac Space
LinkedIn: Erin Heidenreich, RDN