Sell benefits, not features is a lie! Let's discuss the age old marketing strategy of features vs. benefits. Why are people teaching to sell benefits not features? What makes your business unique? What are the benefits the client have to gain from working with you? What are the features that will make a customer choose you over your competition? In this conversation with Michael Janda and Brad Hussey, the importance of highlighting both benefits and features in creative businesses was discussed. Understanding the difference between features and benefits is crucial in creating effective marketing strategies. Mike and Brad also discussed various marketing strategies for differentiating products, focusing on the importance of understanding the target audience's emotional needs and preferences. *******

About Two Pixels Off (Podcast) Learn how to run a successful creative business. Two Pixels Off hosts, Mike Janda and Brad Hussey, share actionable strategies and tips to help creative entrepreneurs market their services, sell effectively, execute projects, price profitability, and more. Get out your notepad! Listen to Two Pixels Off on your favorite podcast platform! Learn More: https://twopixelsoff.com

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Connect with Mike Janda Website: https://michaeljanda.com Community: https://morecreativeacademy.com Instagram: https://instagram.com/morejanda YouTube: https://youtube.com/morejanda LinkedIn: https://linkedin.com/in/morejanda Courses: https://morejanda.teachable.com

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Connect with Brad Hussey Website: https://www.bradhussey.ca/ Community: https://creativecrewcommunity.com/ X: https://twitter.com/bradhussey Facebook: https://facebook.com/bradhussey LinkedIn: https://linkedin.com/in/bradhussey Instagram: https://instagram.com/bradhussey YouTube: https://www.youtube.com/@CreativeCrewCommunity

What buyer objections are common in the creative services industry, and how do experts like Brad Hussey and Michael Janda tackle them? How can you address concerns about price, quality, timeline, and customer experience? What strategies can help overcome client hesitations? Dive into this episode to find out how to navigate client budget constraints, create flexible solutions, and maintain professional integrity while turning objections into opportunities.

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About Two Pixels Off (Podcast)

Learn how to run a successful creative business. Two Pixels Off hosts, Mike Janda and Brad Hussey, share actionable strategies and tips to help creative entrepreneurs market their services, sell effectively, execute projects, price profitability, and more. Get out your notepad! Listen to Two Pixels Off on your favorite podcast platform!

Learn More: https://twopixelsoff.com

*******

Powered by Wix Studio. The ultimate no-code website platform built for agencies and enterprises.

Learn More: https://wixstudio.com

*******

Connect with Mike Janda

Website: https://michaeljanda.com

Community: https://morecreativeacademy.com

Instagram: https://instagram.com/morejanda

YouTube: https://youtube.com/morejanda

LinkedIn: https://linkedin.com/in/morejanda

Courses: https://morejanda.teachable.com

*******

Connect with Brad Hussey

Website: https://www.bradhussey.ca/

Community: https://creativecrewcommunity.com/

X: https://twitter.com/bradhussey

Facebook: https://facebook.com/bradhussey

LinkedIn: https://linkedin.com/in/bradhussey

Instagram: https://instagram.com/bradhussey

YouTube: https://www.youtube.com/@CreativeCrewCommunity

How can you land high-value creative projects? What factors do freelance clients consider when deciding whether to work with you? Is price the only thing that matters? And how do you compete with established creative agencies or freelancers?

In this fourth episode of "Two Pixels Off," Michael Janda and Brad Hussey discussed what influences clients' purchasing decisions and why price shouldn't be the sole deciding factor. They explained that clients consider many elements, forming a pyramid with price at the base. This means freelancers and agencies should prioritize other factors such as quality, relationships, and craftsmanship to build trust and loyalty. They also offered tips on where to focus to stand out and compete successfully with larger industry players.

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About Two Pixels Off (Podcast)

Learn how to run a successful creative business. Two Pixels Off hosts, Mike Janda and Brad Hussey, share actionable strategies and tips to help creative entrepreneurs market their services, sell effectively, execute projects, price profitability, and more. Get out your notepad! Listen to Two Pixels Off on your favorite podcast platform!

Learn More: https://twopixelsoff.com

*******

Powered by Wix Studio. The ultimate no-code website platform built for agencies and enterprises.

Learn More: https://wixstudio.com

*******

Connect with Mike Janda

Website: https://michaeljanda.com

Community: https://morecreativeacademy.com

Instagram: https://instagram.com/morejanda

YouTube: https://youtube.com/morejanda

LinkedIn: https://linkedin.com/in/morejanda

Courses: https://morejanda.teachable.com

*******

Connect with Brad Hussey

Website: https://www.bradhussey.ca/

Community: https://creativecrewcommunity.com/

X: https://twitter.com/bradhussey

Facebook: https://facebook.com/bradhussey

LinkedIn: https://linkedin.com/in/bradhussey

Instagram: https://instagram.com/bradhussey

YouTube: https://www.youtube.com/@CreativeCrewCommunity