Rattle & Pedal: B2B Marketing Podcast Por arte de portada

Rattle & Pedal: B2B Marketing Podcast

De: Jason Mlicki & Jeff McKay
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  • Resumen

  • Jason Mlicki, agency leader, and Jeff McKay, former global CMO, discuss growth, marketing, and life in professional services in this weekly podcast. The duo offers divergent thoughts on solving the issues practice leaders and marketers confront—or probably should—including stupid sh*t Marketing should NOT do, how Marketing ruins everything, the BS of professional services, and unleashing your Young Turks. Executive guests and industry experts join frequently to share their insights and experiences. It’s all served up with humor and a refreshing dose of reality from two guys who know how to grow firms.
    This work is licensed under a Creative Commons License - Attribution-NonCommercial-NoDerivatives 4.0 International - http://creativecommons.org/licenses/by-nc-nd/4.0/
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Episodios
  • Referrals. What Are They? How to Position Yourself to Get More of Them.

    Referrals. What Are They? How to Position Yourself to Get More of Them.
    May 10 2024

    “Do good work and good things follow.” It’s the typical referral strategy of most firms. But it’s woefully incomplete. Jeff and Jason dig deep into what a referral is and how to earn more of them.

    The post Referrals. What Are They? How to Position Yourself to Get More of Them. appeared first on Rattle and Pedal.
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    51 m
  • AI: What to Do Now

    AI: What to Do Now
    Apr 26 2024

    Jeff and Jason synthesize the high points they learned from their interviews on AI. And, they recommend what firms should do now.

    The post AI: What to Do Now appeared first on Rattle and Pedal.
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    56 m
  • How Generative AI is Making Productization More Urgent with Eisha Armstrong of Vecteris

    How Generative AI is Making Productization More Urgent with Eisha Armstrong of Vecteris
    Apr 12 2024

    For years firms have pursued productization strategies to drive efficiency or create repeatable revenue. AI is making the need to productize one of survival. Learn why and how to respond.

    The post How Generative AI is Making Productization More Urgent with Eisha Armstrong of Vecteris appeared first on Rattle and Pedal.
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    41 m
Liderazgo Gestión Marketing Economía
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