• Using Multiple Attribution Models to Paint the Full Picture [Slate Stage]

  • Apr 19 2024
  • Length: 48 mins
  • Podcast
Using Multiple Attribution Models to Paint the Full Picture [Slate Stage] By cover art

Using Multiple Attribution Models to Paint the Full Picture [Slate Stage]

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  • Summary

  • This is a podcast version of a Slate Dive Deeper presentation on using attribution models. There are five primary attribution models when it comes to evaluating your inquiry and prospects. (Source/Linear, First Source, First Source Inquiry, Last Source, and Unique Source) You’ll hear more about the strengths and weaknesses of each, when they might be most useful, and why you’ll get the most value when you layer them. Much like painting, you’ll need more than one color to create a work of art.
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