The Charity Show By cover art

The Charity Show

By: Tim Beynon and Piers Townley
Listen for free

  • Summary

  • The show for charity insiders, by charity insiders. Hosts Tim Beynon and Piers Townley tackle the topics that matter for charity staff, fundraisers and supporters.
    Tim Beynon and Piers Townley
    Show more Show less
Episodes
  • How do you rebrand a charity? Richard Jane, Brainkind

    How do you rebrand a charity? Richard Jane, Brainkind
    May 27 2024

    In this enlightening episode of The Charity Show, join hosts Tim Beynon and Piers Townley as they delve into the transformative world of charity rebranding with guest Richard Jane, Director of External Affairs at Brainkind.

    Richard shares the intricate journey the charity has taken from The Disabilities Trust to Brainkind, revealing the strategic decisions needed to rebrand, the importance of stakeholder engagement, and the balancing act between honouring legacy and embracing a new identity.

    Find out how a rebrand can redefine an organisation's trajectory, the crucial role of staff and beneficiaries in the process, and why sometimes, the cost of not rebranding might outweigh the investment. Richard's insights are a treasure trove for any charity considering a rebrand, offering a candid look at the challenges and triumphs of such a significant transition.

    Plus, we celebrate the extraordinary efforts of fundraisers, from nine-year-old Arthur Middleton's mountainous challenge to 107-year-old Joan Willett's inspiring walk, proving that passion for a cause knows no age. Tune in for these heartwarming stories and learn how you too can nominate a superstar fundraiser or volunteer for our next episode.

    Your input is always welcome; share your charity's achievements or suggest topics for us to explore.

    Follow The Charity Show on your favorite podcast platform, leave a review to help us reach more listeners, and become an integral part of a community that's dedicated to making a difference.

    Get in touch with the show

    • ⁠Send us a message⁠: ⁠https://tr.ee/OvwtI-oDvJ⁠
    • Email us: ⁠thecharityshowpod@gmail.com⁠
    • Send us a voice message: ⁠https://podcasters.spotify.com/pod/show/thecharityshow/message⁠
    • Answer our episode question on Spotify
    • Check out our episode poll on Spotify

    Episode Chapters:

    (00:00) Introduction

    (00:53) Welcome to episode two

    (02:20) Mental Health Awareness Week

    (03:46) Coming up

    (07:09) If you were a brand...

    (09:13) Jelly Babies and Help for Heroes

    (11:36) Rebranding - Richard Jane, Brainkind

    (14:52) Introducing Brainkind

    (17:51) Why rebrand from The Disabilities Trust?

    (19:51) Consulting with staff and beneficiaries

    (25:49) Sticking points along the way

    (28:05) Rollout

    (30:16) Working with an agency

    (33:12) Impact of the rebrand

    (37:35) Advice for others

    (38:57) Superstars of the week

    (45:08) Coming soon


    Featured Charities:

    • The Fire Fighters Charity: ⁠https://www.firefighterscharity.org.uk/⁠
    • The Brain Tumour Charity: https://www.thebraintumourcharity.org/
    • British Heart Foundation: https://www.bhf.org.uk/
    • Brainkind: https://www.brainkind.org/
    • Help for Heroes: https://www.helpforheroes.org.uk/
    • Mental Health Foundation: https://www.mentalhealth.org.uk/
    • Horatio's Garden: https://www.horatiosgarden.org.uk/

    Full episode transcript:

    • Read here: https://thecharityshowtranscripts.blogspot.com/2024/05/episode-2-full-transcript.html



    --- Send in a voice message: https://podcasters.spotify.com/pod/show/thecharityshow/message
    Show more Show less
    46 mins
  • How do you launch a charity? Alex Staniforth, Mind Over Mountains

    How do you launch a charity? Alex Staniforth, Mind Over Mountains
    May 13 2024
    Join us for the premiere episode of The Charity Show, where longstanding charity comms professionals Tim Beynon and Piers Townley dive deep into the heart of charity innovation and inspiration. In this inaugural journey, we explore the audacious beginnings of new charities amidst global upheaval, with special guest Alex Staniforth, the co-founder of Mind Over Mountains. Alex shares his personal struggles with mental health and how his passion for the great outdoors inspired the creation of an organisation that blends nature's healing power with professional mental health support. Discover the ingenious PR stunts that are making waves, like the Oddballs Foundation's cheeky shadow play on Westminster Bridge, and learn how Age UK is helping new staff understand the elderly's mobility challenges with a gerontologic test suit. We also shine a spotlight on the unsung heroes of charity, from marathon runners in outlandish costumes to a 7-year-old boy's brave ascent of Mount Snowdon. Plus, we'll unpack the strategies charities are employing to navigate the challenging waters of the third sector. Whether you're a charity veteran or a newcomer eager to make a difference, The Charity Show is your biweekly dose of inspiration, insight, and involvement. Follow us on your favorite podcast platform, and become part of the conversation by sharing your stories and questions. Together, let's make every episode a step towards a better world. Get in touch with the show Send us a message: https://tr.ee/OvwtI-oDvJEmail us: thecharityshowpod@gmail.comSend us a voice message: https://podcasters.spotify.com/pod/show/thecharityshow/messageAnswer our episode question on SpotifyCheck out our episode poll 📋 Episode Chapters (00:00) Welcome to the show (01:16) Coming up in this episode (02:04) A genius campaign, involving a bridge! (04:27) Empathising with those you support through tech (08:27) Alex Staniforth - Welcome to the show (12:10) The inspiration behind Mind Over Mountains (16:48) New charity admin (19:11) How is the charity funded now? (21:52) The difference made by a Chief Exec (23:36) Taking a step back (25:46) Looking to the future for Mind Over Mountains (28:02) Raising half a million pounds (31:50) Stars of the show - Amazing fundraisers and volunteers (39:18) Get in touch with the show Charities featured in this episode: The Fire Fighters Charity: https://www.firefighterscharity.org.uk/The Brain Tumour Charity: https://www.thebraintumourcharity.org/Mind Over Mountains: https://www.mindovermountains.org.uk/ Project 500: https://www.mindovermountains.org.uk/project-500/ The Running Charity: https://www.therunningcharity.org/Sandblast: http://www.sandblast-arts.org/Make-A-Wish Foundation: https://www.make-a-wish.org.uk/Oddballs Foundation: https://www.myoddballs.com/pages/charity Full transcript Read here: https://thecharityshowtranscripts.blogspot.com/2024/04/episode-1-full-transcript.html --- Send in a voice message: https://podcasters.spotify.com/pod/show/thecharityshow/message
    Show more Show less
    40 mins
  • The Charity Show - Trailer

    The Charity Show - Trailer
    Apr 25 2024

    Hosts Tim and Piers explain what The Charity Show is all about and how you can be a part of it, whatever your role in the third sector.

    Follow us on your usual podcast platform today, so you don't miss an episode.

    Check out our website: The Charity Show

    --- Send in a voice message: https://podcasters.spotify.com/pod/show/thecharityshow/message
    Show more Show less
    1 min
Management Economics
Show more Show less

What listeners say about The Charity Show

Average customer ratings

Reviews - Please select the tabs below to change the source of reviews.

Audible.com reviews

Amazon reviews
No Reviews are Available