• Are Agencies Going the Way of the Dinosaur?

  • Jun 26 2024
  • Duración: 45 m
  • Podcast

Are Agencies Going the Way of the Dinosaur? Por arte de portada

Are Agencies Going the Way of the Dinosaur?

Escúchala gratis

Ver detalles del espectáculo

  • Resumen

  • In this episode of #Hashtags, Gartner analyst Jay Wilson discusses trends in agency spend, roster consolidation, and marketing sourcing strategies. How should CMOs evaluate their agency rosters in the context of these trends and ongoing budgetary pressure? And are agencies destined to be the victims of renewed insourcing and emerging technologies and GenAI, or will they once again reinvent themselves to prove their value to marketing leaders?

    Jay Wilson focuses on helping CMOs achieve optimal results from their agency rosters, including agency selection. He works with clients on their social media marketing strategies, including influencer and employee advocacy programs. Jay led social marketing efforts at a large digital advertising agency in New York, with hands-on experience in the airline, consumer packaged goods (CPG) and high-tech industries.
    Más Menos
activate_primeday_promo_in_buybox_DT
Gestión Marketing Exito Profesional Economía
Más Menos

Lo que los oyentes dicen sobre Are Agencies Going the Way of the Dinosaur?

Calificaciones medias de los clientes

Reseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.

Reseñas de Audible.com

Opiniones de Amazon
No hay comentarios disponibles