In a warning shot to the marketing industry, OpenAI CEO, Sam Altman recently claimed that AI will handle 95% of the marketing work currently done by agencies and creatives. Is this bold declaration realistic and if so, might it lead to the death of the ad agency?

To wrestle with these crucial questions, host Javier Campos is joined by Ingo Schwab, Global Head of Media Digitisation at Deutsche Telekom. Based in Bonn, Germany, Ingo is responsible for critical digital marketing projects at one of the world’s leading integrated telecommunications companies including the advocacy, development and roll out of the adtech and martech stack, and also to drive programmatic advertising, adverification, data management, digital innovations, and more…

In a fascinating conversation, Javier and Ingo discuss Sam Altman’s claim and delve into the following topics:

• The ethics of AI.
• Is AI in general or only partly (e.g. generative AI) relevant for media.
• The areas of marketing & media that AI can be applied to.
• Where does AI have the biggest impact now (current top use cases) and in the future in marketing & media.
• How much control and responsibility can/should be taken over by AI/"the machine”.
• What are hurdles/problems in using AI in media/marketing and where are its limits.

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