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Live From Destinations International: Redefining Indicators in Destination Promotion
Jul 18 2024
Length: 22 mins
Podcast

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Live From Destinations International: Redefining Indicators in Destination Promotion

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Summary
Fact: When constituents value something, it gets funded. In our first D.I. 2024 episode, we explore how to better express value by actively using new metrics and indicators, looking at massive datasets and making better marketing decisions. Ted Sullivan is Chief Marketing Officer at Zartico. Andreas Weissenborn is Vice President of Research and Advocacy at Destinations International.

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