In this episode, we chat with Chris Colucci to explore the pivotal role of writing in the fitness industry. Chris shares his journey from personal training to becoming an associate editor at Testosterone Nation (T-Nation) and later, Breaking Muscle. Chris discusses the importance of writing skills for fitness professionals, covering topics such as structuring articles, targeting specific audiences, and the critical role of clear communication devoid of jargon. Chris also provides guidance on the evolving landscape of written content in the digital age, including the implications of AI-generated text. Finally, Chris delves into his new venture with former guest Shane McLean called The Wright Spotters, where he and Shane aim to help fitness professionals refine their writing skills.

[3:40] The importance of writing in fitness and career development

[5:51] Debunking myths about writing

[10:25] The skill of writing: tips and insights

[23:18] Writing for different audiences

[31:46] Understanding target audiences

[38:59] Self-assessment and knowing when to publish

[41:10] Conveying complex information simply

[49:23] The impact of AI on writing

Chris Colucci is a career fitness professional. He was a personal trainer for almost a decade and his clients ran the gamut from competitive athletes to 80-year-old retirees. Over time, he transitioned from wearing the shirt that said “Trainer” to wearing the hat that said “Editor.” In his editorial roles at websites including T-Nation and Breaking Muscle, he fine-tuned training and nutrition articles from PhDs, RDs, DPTs, CSCSs, and some of the most prominent coaches of the last 20 years. His hands-on experience as a trainer allows him to work not just from a grammatical perspective, but from the point of view of a fitness professional whose readers include potential clients.

If you are interested in working with Chris, visit The Write Spotters website. You can also follow Chris on Instagram, LinkedIn, and YouTube.

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