In this episode, Mark Beccue (Independent Market Analyst) and Andreas Welsch cut through the Generative AI hype. Mark shares examples of B2B software vendors leading the Generative AI development and adoption based on past learnings, and provides valuable advice for listeners looking to ascertain where the AI market is going.

Key topics:
- Assess the current phase of AI adoption between AI hype and disillusionment
- Recognize software vendors’ sound AI strategy and what they do they do well for their customers
- Evaluate commercial models that resonate the most with B2B buyers (transaction- or user-based)
- Anticipate where Generative AI go within the next 6 months

Listen to the full episode to hear how you can:
- Follow incumbents in the software industry who have learned from and improved after the machine learning hype
- Glean at responsible AI practices and operationalization by industry leaders for your own business
- Start with a business problem first before chasing technologies such as Generative AI
- Keep AI projects pragmatic to avoid disillusionment

Watch this episode on YouTube:
https://youtu.be/d2ME8t5I6ag

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