• Ep12. Instagram marketing and brand love with Morgan Eckroth

  • Jul 29 2024
  • Length: 45 mins
  • Podcast

Ep12. Instagram marketing and brand love with Morgan Eckroth By cover art

Ep12. Instagram marketing and brand love with Morgan Eckroth

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  • Summary

  • Chris and Doran are joined by Morgan Eckroth to discuss, "The Effects of Instagram Marketing Activities on Customer-Based Brand Equity in the Coffee Industry", appearing in Sustainability, 2022, 14, 1657.


    The paper makes the case that instagram marketing activities are good for achieving brand equity. Morgan is one of the very best at harnessing the various facets of developing a favorable brand. We hope you enjoy it!


    The article can be found here: https://doi.org/10.3390/su14031657

    About Morgan: Morgan (MorganDrinksCoffee on TikTok, Instagram, Youtube) is an Oregon-based social media creator, a second place finalist in the World Barista Championship, and digital content specialist at Onyx Coffee.

    Introduction preamble: Lance Hedrick
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