In this episode, Rachell De Luna, the creative force behind Squarestylist shares her journey from an engineering career to entrepreneurship, driven by her passion for design and the empowerment of motherhood.

Rache discusses balancing business and family life, effective time management strategies, and the invaluable support from her husband and mother.

She also shares her transition from corporate life to freelance work, starting with calligraphy workshops and evolving into web design.

Rache then founded Squarestylist to help creatives build successful web design businesses on Squarespace and Shopify.

Her shift from aggressive growth to sustainability focuses on enjoying and maintaining her achievements which allows her to inspire and give practical advice for mompreneurs and creative professionals alike.

Highlights

• Career Transition: shifted from engineering to pursuing her passion in design, starting with calligraphy workshops and evolving into logo, brand, and web design.
• Founding Squarestylist: founded Squarestylist to help creatives build successful web design businesses on Squarespace and Shopify.
• Family Priorities: the decision to leave her corporate job was motivated by the birth of her son, aiming to focus on family while transitioning to freelance work.
• Support System: credits success to the support from her husband and mother, who helped with household and childcare duties.
• First Major Success: The first significant offering, the Linea template, gained traction and encouraged her to focus on developing plugins and templates for Squarestylist.
• Work-Life Balance: techniques like the Pomodoro method and setting strict boundaries to manage her time between work and family effectively.
• Marketing Strategy: emphasizing exceptional product quality and leveraging organic testimonials have been key to her marketing strategy.
• Personal Well-being: prioritizes self-care and continuous learning to maintain long-term success.
• Sustainability Focus: shifted her focus from aggressive growth to sustainability, enjoying and maintaining what she has built.
• Inspiration for Mompreneurs: the journey is an inspirational example of balancing professional ambitions with family life while delivering high-quality work.

Connect with Rache online:

• LinkedIn
• Website
• Instagram
• YouTube
• Standout Squarespace
• Standout Shopify

Connect with Kate Christy:

• Website
• Website (Podcast)
• Instagram (Podcast)
• Instagram