Mike shares his background and journey in the franchise industry. He discusses the four groups of brands under Alliance Franchise Brands and the unique aspects of each group. He also talks about the company's core focus, core values, and company culture.

Takeaways

Alliance Franchise Brands is the franchisor of almost 600 locations in North America, operating brands in marketing and print, sign and graphics, direct mail, and sign installation.

The company's core focus is empowering success through high-impact programs and support.

The core values of Alliance Franchise Brands are Members first, ethical and trustworthy, can-do results driven, respect others, and passion for being great.

The company culture is built on the dedication, resilience, and adaptability of its franchise members, as well as the values-driven approach of its home office team.

Longevity and employee retention are key indicators of a great company culture, with over half of the team members at Alliance Franchise Brands having been with the organization for five years or more.

Alliance Franchise Brands prioritizes creating a positive company culture and providing a physical environment that employees enjoy.

They have a strong focus on technology and have developed a comprehensive technology package called Workstream.

Alliance Franchise Brands offers a unique Matchmaker program, where they help franchise members find and acquire existing independent businesses.

Chapters

00:00 Introduction to Alliance Franchise Brands
01:15 The Brands of Alliance Franchise Brands
03:35 Mike Marcantonio's Background and Upbringing
04:58 Discovering Franchising
06:51 Getting Involved in the Printing and Visual Communication Space
15:56 Core Focus: Empowering Success through High-Impact Programs
21:27 Building a Strong Company Culture
24:46 Longevity and Employee Retention
26:16 Creating a Positive Company Culture and Physical Environment
29:02 Allegra: Marketing and Print Business Model
31:27 Image360: Graphic and Visual Communications Business
33:22 RSVP: Direct Mail Advertising
34:46 True Install: Installation-Only Business
39:25 Blue Ocean Strategy and Sales-Driven Solutions
44:02 Impact of Technology on the Business
46:18 Excitement about Inkjet Technology
48:05 Matchmaker Program for Acquiring Independent Businesses

https://alliancefranchisebrands.com/

Free Resource for Franchise QB Listeners:

The Franchise QB Playbook will guide you through the process of finding your perfect franchise fit.
https://docs.google.com/document/d/1XlbD8oyl3uyeiqaM73poH67BX1jRRyCGR7l7qB-3Nz0/edit?usp=sharing. Also, you can view the Franchise QB podcast at www.youtube.com/@franchiseqb.

Contact me and my team with any questions along the way. www.calendly.com/franchiseguy
Mike Halpern, CAFC
mike@franchiseqb.com