Today on the podcast, Peter Kingma joins Bradley to talk cash. "Cash is king," says business expert Peter Kingma. Without it, your business won’t survive.

You need cash to pay your bills, develop new products, hire additional employees, and so on. With cash, you can take advantage of growth opportunities. If you have too much debt and too little cash, then your business is vulnerable anytime the economy shifts.

Kingma has thirty years of experience helping companies drive operational resilience with better cash management. In his new book, CASH IS KING, he offers his unparalleled perspective on the necessity of developing a “cash culture.”

Get his book at https://www.amazon.com/Cash-King-Maintain-Liquidity-Opportunity/dp/1119983355

In His New Book CASH IS KING, Business Expert Peter Kingma Provides A Framework for Building Organizational Liquidity.

“Few people outside of senior finance executives really understand the importance of cash in their businesses,” writes expert Peter Kingma in his new book CASH IS KING: Maintain Liquidity, Build Capital, and Prepare Your Business for Every Opportunity (Wiley; May 2024). With over thirty years of experience helping companies drive operational resilience with better cash management, Kingma has an unparalleled perspective on the necessity of developing a “cash culture.”

“Revenue is important, but cash is king,” he explains. “In many companies, there is far too often a fixation on revenue alone. Profitable businesses can go out of business without adequate cash. Good ideas can’t get launched, new products can’t be developed, markets cannot be expanded without cash. There needs to be a positive balance between cash inflow and outflow.”

CASH IS KING is not a typical book about finance. Kingma illustrates his advice by telling the story of Owens, Inc., a fictional, mid-sized manufacturing company. Quarter after quarter, as Owens sales grow, the company’s CFO becomes increasingly concerned about cash flow. The business is now more complex. Interest rates are rising, inventory is growing faster than sales, the demand for capital improvements is at an all-time high, and customers are paying more slowly than ever.

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